분야
docx(1) Mattel’s Case : Recalls in 2007
(2) Mattel’s Choice: Where to Produce?
(3) More Challenges : What Mattel & China manufacture industry to do
(각 문항별 2-4개의 세부목차 있습니다)
Mattel is founded in 1945 by Harold Matt Matson and Elliot Handler, and now the world's largest toy company. Its most well-known products are Barbie dolls, Hot Wheels and Fisher-Price. Mattel has a huge world market, so it is selling 49% of its products abroad, approximately in 150 countries. (이하생략)
바비인형 제조사인 Mattel사의 2007년 recall 사태와 사건 후 Mattel의 향방 및 사건이 기업의 US-China trade 정책에 미친 영향 등을 다루었습니다.
