소개글
[서비스마케팅] Jollibee 졸리비 사례분석에 대한 자료입니다.
목차
1.Environment - Analysis (환경분석)
2.Marketing - Analysis (시장분석)
3.Strategy - Analysis (전략분석)
본문내용
The Philippines’ No.1 Fast-food chain
Mark the P1 billion sales now has about 1400 stores in the Philippines and 161 in other countries.
Mr. Tony Tan 아이스크림 점포 창업
Jollibee Foods Corporation is born (sales of P2million)
Jollibee Foods Corporation enters list of Top 1000
Corporations. Jollibee ended the year with 10 stores.
Jollibee enters list of Top 500 Corporations and assumes market
leadership in local fast food industry.
Jollibee have 112 stores nationwide
Opened 50 stores nation-wide; total of 350 stores.
Jollibee store count closed to 988 stores nationwide.
For the sixth straight year, the Far Eastern Economic Review
ranked JFC as the Philippines' Leading Company
국내 시장에서 탄탄한 입지를 다지고,
해외에 진출할 때는 자국에서
터득한 노하우를 바탕으로
인근시장부터 공략해 들어가는 방법