for the collaborations with many companies.
Juun.J is launched by Jung Wook Jun, who is the one of new Korean fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Sur
Products Association): advocates the right of consumers
High rate of union membership(11.9%, N.Y - 24.2%)
English as the national language
Adapting to the U.S market easily
Getting know-hows and skills for franchising from our partner
Raising more capitals for our business
Supplying tea which we don’t have sufficient specialty
Using our partner’s distribution network
Culture and Socioeconomic Environment
Total employed people are 139,064(58.4%) in 2011, the most populous job is management, professional, and related occupations (139,064) in NY. Others service occupations in US are 24,634 [Exhibition12] (Bureau of labor statistics, 2011).
In U.S. here are several organizations related in consumer. Especially, the most well known organization is U.S. Food and
culture-based economy to one based on manufacturing and industry. The physical landscape of the country changed with the emergence of numerous mega-projects, such as the Petronas Towers, the North-South Expressway, the Multimedia Super Corridor, and the new federal administrative capital of Putrajaya. In the late 1990s, Malaysia was shaken by the Asian financial crisis as well as political unrest
for engineering, Hanyang University still searching ways to develop and strengthen its departments. These efforts will allow the University to advance positively and advance another step forward. The determination for change of Hanyang University and its actions will enable it to take advantage of the current 'talented person wanting, practical departments preference' the market wants. Thus, it w
Kooksoondang has to have an efficient distribution channel. In this area, it is critical to distribute efficiently. Because there are many product and customer’s taste changes fast. Second, product itself is very important. Though a company has a strong distribution channel, without good product, the company will not survive in the market. Lastly, advertisement and marketing are important.
using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global Market Expansion Strategy
If KT&G is implementing strategies in ways that they can compete with foreign tobaccos in domestic market, they are selecting expansion strategies that are suitable
of Dollar greatly affects the price of U.S. products in the Saudi Arabian market.
- Apple products are sold relatively expensive in the Saudi Arabian market.
-3.75 SR is pegged to 1 dollar
-Compared to the price of iPad2 in the U.S. Saudi Arabia has averagely 15% higher price.
*SR2099=$560 SR2499=$666 SR2899=$773
*SR2649=$706 SR3099=$826 SR3499=$933
market and secure a high-quality and clean product image as its core competency.
To translate these core competencies into a sustainable competitive advantage, the company would strive to keep an environment-friendly image. Additionally, they should make investments in creating new products to satisfy the high taste standards for customers.
Ⅳ . Situation analysis
A. Industry analysis
I
for health, well-being trend is spreading rapidly and more people are quiting alcohol for their health.
To overcome this pressure and crisis, Heineken has offered, as part of a coalition of major alcohol beverage companies, a package of industry activities in a number of developing markets to the Director General of the WHO. The actions include ensuring responsible alcohol marketing, combating d