Ⅰ Introduction
1. Meaning of History Education
History education is an activity of teaching history and using history as a material. One of the biggest goals in education of history is to understand the past activities in life and find out how it has implicated today’s society. Also, it is an intended activity to change students into a person who has desirable historical attitudes and valu
Company : Korean Air
1) Summary of Korean Air
Korean Air was established in 1962 and have been represented leading airline company in Korea. This company's parent company is 'GROUP HANJIN' and has a subsidiary company 'Jin Air'. Company's vision is 'To be a Respected Leader in the World Airline Community' and company's mission is 'Excellence in Flight'.
Korean Air's business field consist
- Tibetan Buddhism, Animism
Official Languages – Mandarin, Tibetan
Currency - ¥ RMB (Renminbi, Chinese Yuan)
Weather – Extremely dry except during rainy season. (May to September)
Economy – Agricultural work, Animal husbandry, Tourism and Local handicrafts
GDP – Tibet's GDP soared 111.8times from 1951 to 2010, an average annual growth of 8.3 percent.
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,
Globalization indicates integration of each nation's economics from growth of international moving for example capital, service, labor, idea etc. for progressing trade and capital liberalization.
1. Outsourcing to developed countries from developing countries on professional job.
job insecurity working conditions
↓drop
promoting outsourcing
↓
anxiety
Finally,
employment
1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Bes
cultural resources are applied.
8)The development of theme parks
The theme park market worldwide has grown dramatically during the last decades.
For example, in the USA (where most of the theme park trends originated), theme parks have more than 200 million paid attendees each year.
This strong consumer demand has resulted in the development of many parks. These parks are not only
Products Association): advocates the right of consumers
High rate of union membership(11.9%, N.Y - 24.2%)
English as the national language
Adapting to the U.S market easily
Getting know-hows and skills for franchising from our partner
Raising more capitals for our business
Supplying tea which we don’t have sufficient specialty
Using our partner’s distribution network
Culture and Socioeconomic Environment
Total employed people are 139,064(58.4%) in 2011, the most populous job is management, professional, and related occupations (139,064) in NY. Others service occupations in US are 24,634 [Exhibition12] (Bureau of labor statistics, 2011).
In U.S. here are several organizations related in consumer. Especially, the most well known organization is U.S. Food and