Overview
We will be looking at the history ofKoreanwave and the current status and the development ofKoreanwave over the course ofthe period. Also, we will be covering the economical, cultural and industrial effects that Koreanwave has brought about. And then, our focus was on discovering the solutions and directions that Koreanwave must follow in order to develop its existence into th
the United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics,
In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use thecontents through voice, data and video and can be connected freely in cell phones and wireless Internet
the public
4.6 Skills
MBC is a public broadcaster whose largest shareholder is the Foundation for Broadcast Culture, a public organization but they also operates on the basis of advertising revenue. The FBC, which holds 70% of MBC shares, was created on December 31, 1988. They helped to free MBC from external constraints, thus resulting in greater independence oftheKorean broadcasting i
KoreanWave
4. Heavy drinker → Moderate drinker
Consumers Research
Survey for the 막걸리 positioning
○ Date: 2010. 05.28 (Friday) 15:00~16:00
05.27 (Thursday) 17:00~18:00
○ Place: Lounge in 우정원 1층
○ Interview: We researched 8 Russian people in Kyung Hee Univ.
contents>
1. What do you think about 막걸리 Taste?
①
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion ofthe China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
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Price
$1
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댓글 그림 팝업 식으로 첨부
서양의 과거 복고 스타일을 완벽하게 소화하지 못했다.
NEED
미국 소비자의 NEED를 완벽히 파악한 후, 현지화 전략이 필요했다.
EX) 소녀시대- The boys 는 Teddy Riley가 제작
of acquired information
Tourism information system
Hahoe Village adopted QR code on tourism information system
By scanning the QR code, people can get information about Hahoe village, tourist attraction, accommodations, restaurants, interaction with other tourists in Korean, English, Japanese, Chinese
People expect this QR code gives any economical value
GS SHOP QR Code provides
Ⅰ. Intro.
1. Why this topic
Koreanwave is spreading all over the world with K-POP being flourishing. Going along with this fact we researched some food companies trying to promote Korean food. However, to make Korean food spread out, we concluded that our job is to make people consider Korean food as easily accessible food that everyone can enjoy daily not as some kind of speci
of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Koreanwave. Because ofthe popularity ofKorean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size