4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
1. Motive to Select the Company
The book ⌜좋은 기업을 넘어 위대한 기업으로(Good to Great)⌟ changed the general perception we had on the cases of successful companies. The 11 great companies that are introduced in this book have raised their total accumulative stock profit by minimally a triple of the whole market 15 years after a ceratin turning point. The common point
Through this report, we are going to come into the spotlight on decreasing birthrate in korea society. First of all, take in the whole situation about causes of decreasing birthrate. We ascribed decreasing birthrate to social perception, excessive cost of private child-caring, shortage of child-care facilities and systems for working parents, and hesitancy toward marriage by women. These reasons
1. Legacy of Colonial Period and Geopolitical Importance
Colonial Legacy and Institutional Structure
The Philippines reformed their institution and system by Spain and the United States during the colonial period. However, the US failed to make an efficient administrative organization.
South Korean institution was highly influenced by Japan and US army military government. => Japan st
of the consumer's desire to match.
In 2003, competitors in the profit slump, but Dell, 360 billion $ surplus.
The 30% of revenue brought in foreign markets.
The current portion of the PC market share in the second place in the world, but Business Server portion of the ranks number 1.
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▶ S T P
Segment psychological analysis of variable : Perceptions about whether product
perception towards the event.
Significance of the Research
This research holds its significance for two reasons. First of all, the timeliness of the research can enhance the profoundness of findings. It was Korea’s first experience hosting G20 summit and we must review our strategies. Evaluation of internal PR communication targeted to inbound citizens will be part of rating G20 summi
1. Market situation-Analysis on Domestic Violence
1) couple violence occurrences
According to survey that carried out 2010, couple violence rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life afte
1. Newspaper
Hypothesis 1
One will select a certain media,
depending on one’s previous political tendency.
->Selective Exposure
Hypothesis 2
Does selection of certain media can have
effects of one’s retention of the message?
->Selective Retention
ELM (Elaboration Likelihood Model ) Model
-The Point of Provision : information of the product = Slightly salted pizzas for woman
ex) Potato Gold
-The Around of Provision : Executive provision.
For Example , in advertisement models, music so on = Attractive femals model or
male model bewiched with woman , emphasize that it is the pizza for
woman Repeatedly using of the phrase
Ⅰ. 서론
'도서관에서의 CD-ROM 자료 활용방안 연구'에 대한 기초적인 이해를 넓히기 위하여 부근에 있는 어느 전자도서관을 견학하게 되었다. 각종 시청각 자료와 CD-ROM, CD-I 자료 등을 자세하게 소개하고 직접 시연까지 해 보여준 담당 사서는 자신만만한 어조로 앞으로 5-10년 이내에 대부분의 인쇄 매