Old-fashioned image
Spread of customer’s need to soft taste
Low share in other region
Opportunity
Increase of female consumer
Sustainability of consumer
Broad Soju market due to
economic downturn
Threat
Low-alcohol drink release of
competitors
Decrease of price competi-
tiveness
Consumer’s acceptability to
new and innovative product
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
to the consumer
The desire to buy expensive phones is high, consumers are sensitive to new
trends and target.
the customer is exposed a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect experience in the iPhone
+ Access rate rise of App Store.
IPhone App Store that delivers scalability and distinguish
The Korean consumers prefer to have a SIMPLE and QUICK process
2. Collectivism plays an important role in Korean society
3. The Korean companies are on rising tendency at
foreign countries. -Lots of OVERSEA BRANCHES
4. Every consumer prefers to buy cheap product than expensive product.
5. Korean consumers show sensitive reaction to pe
. How is the sample sized and what are the methods to collect data?
This situation about the hybrid car market made us curious to find out the details of it according to the consumer behavior. We made a meeting interview with some sort of people to complement out the report about it.
To look into the interviewees in detail, the sex of them was all male while the average age was 28 while the ol
Introduction
Since 1971, Starbucks continuously grows to the largest coffeehouse company in the world, which has more than 20,000 stores in all over the world. Starbucks has developed world class digital and mobile payment technology, and this leads to processing more than 40 million new Starbucks card activation valued at over $610 million in the US and Canada. Actually, 30% of all Starbucks
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
to other usages car. Because these reasons, the market of korea SUV is growing. Namely, this is the origin of the demand in market of korea SUV. In the initial stage, advertiser had emphasized the characteristics of the economicalldvertiusages in SUV advertisement like the advertisement of Sorento, Santafe, Rexton ertiso on. After they built this characteristic in consumer's mind, the consumer
to franchisees. On the other hand, family restaurants have to pay loyalty when they launch the foreign restaurants. In foreign family restaurants, there are Outback Steakhouse, BENNIGANS, T.G.I.F, Sizzler, Todai and etc.
Second, we may classify family restaurant by service type. There are 3 service types. First one is table service. It is the type that when consumers order to family restaurant
to reduce by controlling activities. Blue Nile can make a contract that promises stable supply of diamonds and fine jewelry, but it will be difficult.
(2) Online distribution
- Risk : Purchasers of diamonds and fine jewelry may not choose to shop online because online distribution channel has a lot of inconvenience itself. For example, consumers want to physically handle and examine products