culture by eating health food. (This is mainly targeted to the segment which was mentioned when we deal with Demographic as well)
III. Benefit
What they can find and get while using our products? And what they are searching for when it comes to eating? Health is the most beneficial thing which they can get while shopping around "Harry and David". Benefit is the concept and profit every custome
: 2030 generations
- passionate, interesting, flexible, be impulsive.
Ground floor – Spa facilities, Open ceiling, Relaxing
Utilized as café on weekdays
We can provide pleasure by various kinds of events
☆ Bubble & tinsel
☆ Parties
☆ Celebrities
☆ Credit card policy
☆ Menu variation
☆ Coupon
☆ Compatibility
coupon
• Print logo and details of monthly event on document files and distribute it.
• Connection with school magazine to put ads on it and secure group customers such as University student association or extracurricular groups.
• Events – during vacation and once a month
• Put menus regularly on outdoor round-table in university where students usually order foo
localized
It did not work
-> Korean Marts are so strong.
ex) Home-plus
Not localization
New PR Method
-> Using culture difference
Ⅱ. Case Analysis:
Why did they fail?
Walmart localized with the wisdom of hindsight,
but it did not work.
Existing Korean superstores dominate the market
decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.
b. Micro Environment
1) Market analysis
From 2003 to 2007, the number of tourists increased 136% (figure 3-b-1) and it is expected that 7.8 million tourist will visit Korea in 2010. Th
cultural
change
● Change of market
environment
● Change of
technology
Vision of lotte.com
● Recognition
● Construction of
Infrastructure
● Increase in Internet using rate
● Increase in
E-business experience
● Increase in
the amount of Consumption
Coupon Bond와 달러표시 91일 Zero-Coupon Bond로 구성되어 있는 것을 알 수 있다.
다음날인 5월 21일, 이자율과 환율이 변하면 이 선도계약의 가치도 변하게 된다. 하루동안 선도계약 가치변화의 가능성 분포로 분석해볼 때 손실이 $130,000을 상회할 가능성은 2%이고, 손실이 $110,000과 $130,000사이에 있을 가능성이 1
Culture
Cold Stone concept of “what we do for a living” goes far beyond selling ice cream. Consider the first five words of them Mission Statement: “We will make people happy.” At Cold Stone, they stand by these words in everything they do at them more than 1,400 stores across the world. From the energetic Cold Stone Creamery crew singing your praises when they hear that “cha-ching
tend to choose premium ice-cream which has high quality and good according to increasing of their income. And, the domestic ice-cream market has been expanded because an influx of foreign brands after permitting free trade.
Third, to see a cultural environment, Now the seasons sales are similar because of an air-conditioner and a hitter are pervasive. Furthermore, because of the rise in using
l Company Description
Established in May of 1996, Ticketlink currently employees more than 100 full-time staffs. Based on tremendous growth of business revenue since its creation, Ticketlink has become a leader in computerized ticketing industry and is regarded as a premier ticketing & cultural network company in the Rep. of Korea.
In summary, Ticketlink offers following products and service