Ⅰ. 서론
발전된 아시아를 형성하기 위해 일본에다 새롭게 발전된 아시아 나라들을 추가하면 그러한 지역은 세계의 가장 큰 산업지역으로 유지된다.(중국을 제외한 지역)
게다가 현재 추세를 기초로 추정하면 발전된 아시아에서 공업의 중요성은 정보 경제를 위해 결정적 부분인 전자부분에서 특히
markets with quality sportswear, jackets and corporate and promotional clothing at the right quality and price.
2) Our items
Our core function is the manufacture and supply of sportswear, jackets and corporate and promotional clothing to the corporate sector, schools and clubs, as well as to various retailers countrywide.
We manufacture tracksuits, jackets, security jackets, rugby jerseys, n
- 삼성그룹의 제일모직이 런칭한 한국형 SPA 브랜드
- 타겟 : 20세~30세의 Young Generation
-2012년 12월초 현재 12개 매장
-올해 예상 매출액 600억원
-주말 저녁 각각 1인 1매장 답사:
고객층, 가격대, 매장 특징, 지리적 특징, 기타 특이점 등 조사
Paper survey :
Target 계층인 20대 소비계층대상 실시(300
[Intro: Concepts and Examples of Globalization and Regionalization]
1. Globalization
1) Concept
- The process of increasing interconnectedness between lots of societies all over the world.
- The Events in one region of the world have effects on peoples and societies far away.
- The spread of ideas, cultures, and information is faster than ever through development of communication and trans
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
'A watch that is more famous overseas,'
Romanson launched a wrist watch brand called "ROMANSON' in 1988 and began exporting to the Middle East Market. Since then, the company has built a global business network in 72 countries around the world, has achived export showings of $25 million, and continues to develop as a global watch brand.
Founder : Kim ki moon
Established Date : April 1,
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires