④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
Serve well-educated, white collar customers between the age of 25~44
Sell not only coffee beans but also premium-priced coffee beverages by cup
3/4 cup double strength coffee
1 cup hershey's chocolate syrup
1 cup of low-fat milk
3 tablespoons granulated sugar
2 cups ice
whipped cream
2 cups ice cold milk
2 cups vanilla ice cream
1/3 cup suisse Mocha flavor
1 tbls cold e
Aged people’s education is increasing
Government should divide groups and take education & training
Insufficient training institutions
Makes more and better institutions
Insufficient policies
Makes more programs & policies
4. Financial problem
Considers whether the estimate is too much or not
Social awareness
- Creates more jobs
"Give a day, get a Disney day"
If you have volunteered, Disneyland gives you a free-ticket.
We are planning a promotion that discount tickets of customers who live at a long distance by proportion to the distance.
Songdo will With strategic location just 15 minutes driving time from Incheon International Airport and 3 hours flying time to China, Russia and Japan. Songdo will posi
Work-life
Job sharing program: Yes
Compressed workweek: Yes
Telecommuting: Yes
Diversity
% of minorities: 36%
% of women: 37%
Has nondiscrimination policy that includes sexual orientation? Yes
Offers domestic partner benefits for same-sex couples? Yes
Despite the 2007 subprime mortgage crisis, Goldman was able to profit from the collapse in subprime mortgage bonds in the sum
Consumer products are products and services for personal consumption
Classified by how consumers buy them
Convenience products
Shopping products
Specialty products
Unsought products
Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization
Brand is the name, term, sign, or design—or
Grew 19 percent through the last 3 years ('05 ~ '07)
In 2009, the market value was around 9 billion won
Analysts expect that beauty service industry are going to grow over the 15 billion won.
Hair Design
Nail Art
Make-up
Massage
Spa
Etc
Personal:
Word of mouth
Non-personal:
Phone
Internet
Koreana Cosmetics
Amore Pacific
The Nadri
Sanggreen
Etc
Customer decide to
subway to buses. The interviewee, manager of transportation information Sung-Hoon Shin, explained that the existence of terminals reduce the inconvenience of waiting for the bus outside in the cold or heat. By knowing when the bus will arrive, citizens can make better decisions. On the right is a picture taken inside the Gwanghwamoon Station (Line 5), which shows the location of nearby buses.
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
services are always directed toward excellence. We are the best team workers. Nordstrom is a company always worried about the professional development of its employees. It provides proper training for facing actual and future challenges.”
“Management consistently trains employees. Classes are held often attended by not only new hires but by old employees. The company gives you a sense of