Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo
Evaluate Conaway’s decision to use i2 software to improve Kmart’s supply chain management.
※ K-Mart는 상품을 공급하는 사업이므로 물류를 공급하는 Supply Chain Management가 매우 중요하다. I2 소프트웨어를 도입하기 전 K-Mart는 Supply Chain Management 시스템에 많은 문제점들을 안고 있었다. 비효율적인 유통구조로 인해 배송 추
evaluation designed to influence human behavior and accomplishment” (ISPI, 2000). There are many HPT process models. A number of models begin with organizational mission analysis, then conduct gap analysis between the desired and actual human performance states. After that, this is followed by cause analysis, intervention selection, implementation of interventions, and finally some feedback or
model)의 전형적 사례이며, 이를 활성화시킬 수 있었던 user 공동체의 원동력은 창조적 user 모형으로 설명할 수 있다.
1-1. 개방적 혁신 모형(Open innovation model)
개방적 혁신 모형이란, source code와 tool kit으로 대표되는 구성방식 및 제작 도구를 user에게 개방해 user 스스로 컨텐츠의 설계·제작·평가까지
tool to get information on the internet
People who use NAVER's contents, include blog and community
Number of companies who want to advertise and get order of priority in search results
through NAVER's categories such as Power-rink.
Individual and Company who use NAVER’s Keywords ads on the top of the page
지식iN experts user
Product and Service
Information and Knowledge –
2) Satir’s Growth model
Satir(1972) suggested that self-esteem, communication, and family rules would determine personal and familial functions. Especially, she emphasized self-esteem and self-worth for basic and therapeutic concepts in this model. Self-esteem is the belief about self by evaluating own attributes. When people can satisfy their desires by using their own resources, and feel tha
Evaluation Objective, our group focuses on performance evaluation by comparing btw objectives & performance, building BSC, Setting up KPI.
We classified each KPIs and CSFs by BSC perspective and checked their relationship with strategic goals. We concluded that the KPIs are properly set to each CSF and most of KPIs are quantitative so that we can observe if it is good or not.
Through current
evaluation of alternatives), 구매의사결정(purchase decision), 구매 후 행동(purchase behavior)으로 모델은 소비자가 거치는 5단계 과정을 보여준다. 이 모델은 실제 구매 이전의 여러 구매과정이 시작되고 실제 구매 후에도 오랫동안 그 결과가 남는다는 것을 강조해 준다. 이것은 마케팅 담당자로 하여금 단지 구매의
Rope Pull: greater levels of productivity but with diminishing returns as group size increases
Caused by either equity concerns or a diffusion of responsibility (free riders)
Managerial Implications
Build in individual accountability
Prevent social loafing by:
Setting group goals
Increasing intergroup competition
Using peer evaluation
Distributing group rewards based on individual effort
2. Main Topics
2-1. Metal foams (Main journal)
2-1-1. Principle
“Developed a theoretical model to evaluate the overall heat transfer coefficient, considering both conduction through the solid and heat exchange from the solid surface to the gas.”
An accurate determination of the geometrical parameters of the foam was considering the difference in the pore size and the measured value res