1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
Introducing the organization and the interviewee
Samsung Life
Since 1957
No.1 insurance company
The manager
(Youngmuk Cheon)
Yonsei Univ.
Wharton School
Asset management
Managing director
Brand Introduction
Home appliances and numerous other electronic products
9th most valuable brand in global market (Interbrand.com)
A Official sponsor of 2012 Summer Olympic Games
I. Introduction
1. The reason of selecting the agency
Before introducing the organization, we would like to talk about the reason why we have selected MPVA (Ministry of Patriots and Veterans Affairs). It is because we have an academic curiosity towards MPVA. We have wondered what kinds of problems, leadership styles and motivation would be occurred in the organization where young-aged groups
1. Intro
There was an incident of an 18-year-old student who pointed a knife at a female teacher after she confiscated his cell phone during class . Another incident occurred when a 15-year-old student slapped a teacher on the cheek about 20 times and kicked her in the thigh several times.
According to one of the articles describing these kinds of incidents in Korea, they said “Teacher’s a
◎ 서론 - 테마파크의 개념 및 에버랜드 개요
테마파크란, 계획적으로 설정된 주제를 이용하여 환경, 놀이시설, 이벤트 등을 연출하고, 분위기를 조성하여 방문객에게 감동과 즐거움을 제공하는 레저공간으로 정의되며 사람들이 실제로 경험하고 즐길 수 있도록 연출해 놓은 테마공간이다.
- 박
of the merge. In the main subject, we deal with analysis of the Ministry of Land, Transport and Maritime Affairs, strengths, shortcomings and possible solutions in the perspectives of motivation, value(effectiveness) and culture. The strengths and shortcomings are based on ongoing problems and issues provided our interviewee working in the Ministry of Land, Transport and Maritime Affairs.
In spite of many regulation methods from several institutions, the media are filled with sensational violence contents. Often broadcasters are called to people pursuing public interest, convenience and requirements. But they are saying sponsors prefer nonviolence which is making the profit better and popular but it is not the reason why they are making violence contents. There are
Ⅰ. 서론
2000년 10월 금융지주회사법 제정 이후 우리금융지주회사, 신한금융지주회사 등 2개의 금융지주회사가 설립되어 영업 중이며, 세 번째 금융지주회사인 동원금융지주회사가 출범하였다. 우리금융지주회사는 정부가 공적자금을 지원받았던 금융회사들을 통합해 대형화함으로써 경쟁력을 가진
Ⅰ. 기업교육 커리큘럼개발
커리큘럼 개발의 단계는 코스개발의 체계적 접근 단계와 거의 일치한다. 즉 요구 분석, 설계, 평가의 순으로 진행이 된다. 이와 같이 개발의 단계적 측면에서는 비슷하나 내용적/방법적 측면에서는 많은 차이가 있다. 본 부분에서는 그러한 차이를 염두에 두고 커리큘럼 개