노키아 제품의 전통적인 이미지는 ‘단순하지만 강력한 기기’라는 특성이 강했다, 화면의 광고는 작은 불이 나자 수도꼭지를 옆에 두고도 소방호스를 뽑아 달려오는 모습을 제시하고, ‘단순함이 최고’라는 카피를 보여주고 있다. 소박해 보일 지언정 필요에 따른 기술을 직선적으로 제공하는 것이
About Homeshopping
TV홈쇼핑이란 영상매체를 이용하여 상품에 대한 정보를 시청자에게
제공하고, 이를 통해 상품을 판매하는 형태
Planning
건강한 먹거리에서부터 건강한 생활까지
Target audience
30~40대 주부
다양한 상품을 취급하지만
식품 류를 60%를 취급해야 하는
규제의 영향
Planning
GS SHOP,
성공사례 그리고 KFC의 국내 상황을 중심으로 조사하여, KFC KOREA가 앞으로 나아가야 할 방향을 제시해 보고자 한다.
2. History
- About KFC Corp.
Products & Services : Chicken
Number of Locations : 16,853 (전 세계)
Founded: 1930
Began Franchising: 1952
Type of Franchising
- past : product franchising
- now : business format franchising
1.소비자와의 소통과 사용자의 참여문화
소비자를 먼저 생각하는 감상적 발상으로 기술을 개발하여 사용자들끼리 소통을 가능케 하는 하드웨어 소프트웨어의 오픈 시스템 뿐만 아니라 사용자가 참여하고 창조할 수 있도록 지원한다.
2.디자인의 중점
인간은 늘 창조적이라는 것을 반영해 인간이 중
1. About CONVERSE
1-1.Time Line
1908: Capital investment of $250,000 by Marquis Mills Converse establishes Converse Rubber Co. in Malden, Massachusetts with 15 employees.
1921: Chuck Taylor joins Converse with idea for all star improvement.
1962: Converse develops a low‐cut version of the All Star sneaker, shoe of choice of pro players and those looking for a laid back lifestyle.
1974:
Ⅰ. INTRODUCTION
i. About Groupon
Groupon, coined from the two words "group" and "coupon" is a "deal of the day" website that offers discounts on products and services. Groupon is a deal-of-the-day website that is localized to major markets in the United States and Canada. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston and New York C
it as a part of the tourism industry. As casinos generate employment, income, and tax revenues and stimulate the regional economy, people do not consider gambling to be such an immoral activity as they did in the past. More people than ever before have dramatically shifted their attitudes about gambling. Now is the time to cognize casino as a rightful leisure activity, not an immoral gambling.
about what can be easily accessible and enjoy, among them we chose Hansot lunch box which would perfectly suit for the category.
U.S. is our target country. Facing with problem of the rising obesity rate and increasing in the junk food market, the nation is wanting for something new. Americans' rice consumption is increasing and Americans are looking for healthy food. With these analyses,
view, government adjust the rights of the disabled and private company. In the macro perspective, the policy achieve harmony in the economic order.
However there is environment change such as Changes in disability criteria, Rapid increase in population disability. The most important thing is the alienation of people with severe disabilities in the labor market. Because Mild disabilities account
If you want to do shopping in luxury brand with chip price, go to ‘Avenue Montaigne de Paris’ to ‘Avenue des Champs Elysees’(샹젤리제거리-루이비통본사 as you can see in picture)
-there are Louis Vuitton, Chanel and Christian Dior which are made in France. Many other luxury brands like Prada and gucci are there too. You can buy their goods with price chipper than in Korea.