시장점유율에 우위를 선점했으며 안정적인 재무구조를 가지고 있으나 제품의 다양성이 부족함.
2-5. P&G SWOT 분석
다양한 제품 종류와 높은 브랜드 인지도를 구축했으나 유통채널이 취약하고 단 일 브랜드 전략만을 고집하며 제품 서브라인의 차별성을 부각시키지 못함.
3. Focus Group Interview
급속도로 늘어나고 있는 현재의 시점에서 영화관 관객의 블루오션인 5060세대를 놓치고 있는 것이다.
ⅱ. 5060세대 FGI(Focus Group Interview)
FGI는 2010년 5월 15일 서울 강서구 등촌 2동에서 총 6명의 참여자를 중심으로 약 1시간 30분 동안 진행되었다. (자세한 인터뷰 내용은 부록은 참고해주십시오.)
Focus Group for Competency Model Development>
To train and develop new leaders, company should find out what competencies are required for them. Thus, focus groups were conducted with employees of entire company to identify newly needed competencies.
MediaOne Group hired Keilty, Goldsmith & Company to conduct focus group interviews. From this process, the senior leadership competencies for dir
: 96 women from ages 40 to 59 (total 99 samples, 3 were found default)
Survey Analysis
a) Segmentation:
- For segmentation, we first categorized our participants into three groups. As the table below shows, we chose ‘Frequency of watching movies’ and ‘Frequency of going to cinema’ as our main criteria. Frequency of watching movies tells us how much our target has interest
About Naver Band
Campmobile Developed in August, 2012
Closed SNS
Specialized for Group
Based on Social Relationship
Timeline Format
Similarity to ‘Group’ Function in ‘Facebook’
Searching Function to Find Massages on Board
Uploading Files and
Sharing Infor. (URL)
Simplicity of Arrangement
Images categorized by Dates or Events
1:1, 1:N and 1 : Group
Vot
Course :
TOEFL, TOEIC, TOEIC Speaking & Opic, TEPS, IELTS, GRE, LSAT, SAT, General English
Information about courses, Enrollment service, Various bulletin boards
to support study and teaching communities
YBM’s unrivaled preference rate
Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
Focus of the activity
- 다양한 부사구의 표현을 words for words가 아니라 chunks for chunks로 이해하여 습득하도록 한다.
- 시간과 장소를 나타내는 부사구를 열거시켜 제시한 다음 실제로 학생들에게 각 group으로 나누어 보게 함으로써 학생들이 각각의 부사구의 의미를 이해하고 정리해 볼 수 있게 한다.
3. Goal
focus effect.
Some experiments show the evidences of weapon focus effect.
1. Experiment by Loftus Loftus, E. F., Loftus, G. R., & Messo, J. (1987). Some facts about "weapon focus". Law and Human Behavior
Loftus and her husband did an experiment about the weapon focus effect. They divided the participants in the two groups and showed each group the slides which depicted the different si
group development. In this confusing and chaotic situation of corporate structure, SAJO’s decision making was mainly done through a centralized top-down structure. This may cause the problem of vertical communication.
4.3 Systems
SAJO has a systemized structure of managing the employees. Their works and results are evaluated and has a complementary facility. The executive board meetings are h