1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Providing working environment differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Constructing the working environment differentiated from Chinese companies by introducing advanced
NearbyNow was founded to simplify shopping for today’s consumers who browse online but buy in stores.
By allowing shoppers to find products, brands, or sales locally, and to scan the inventory at any given shopping center, we provide a convenient shopping experience for the consumer and an effective marketing tool for merchants looking to motivate local customers.
NearbyNow’s mission is
shopping, including telephone marketing, TV, and radio, totaled an estimated about $530billion. This compares with online retail saled revenue of $53 billion, which is scarcely 10% of its offline counterpart.
Nonetheless, online sales revenues continued to climb at a steady rate. The average annual growth rate for online also continues to climb.
This chapter introduces the teleshopping phenomen
online?
o Because the product/service could not perform as expected
o Because the price online might be higher than the price from the retailer
o Because you spend a lot of time in research before you buy the product
o Because I don’t believe that goods purchased from online shopping will fit my perceptions
o Because I’m afraid to get counterfeit when shopping online
o Because I’m afr
information
- Belief of brand products
- Disposable buying
OPPORTUNITY
- Lower price products are popular because of the economic depression
- There’s a new target group, male group
- Decrease of Old Cosmetic shops
- Go International Market
THREATEN
- Similar and strong brand appears
- There’s a limit of lower price
- Preexistence cosmetic brands start to market on on-line
Shop do not contain those following components:
Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil.
3) STP
(1) Segmentation
① Demographical variables: women (late10’s~early 30’s) who are interested in make-up
② Geographical variables: the capital-centered region, dominant commercial market much floating population and online system (support exceptional
shopping addicts. Merchandise includes apparel, cosmetics, electronics, housewares, jewelry, and toys. It broadcasts 24 hours a day; viewers call in their orders to one of its six call centers. If you can't find what you're shopping for on the tube, it also sells online and through five outlet stores plus a full-line store at the Mall of America in Bloomington, Minnesota. The company also has sho
online selling facility
2005 52 countries / 2045 outlets
Create a niche market
(specialized skin & hair care products)
Strongly opposed the animal testing long before EU’s ban
Strict ethical banner
☞ corporate reputation and brand value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets &n
Barnes & Noble - Positioning
기존 매장을 통한 지역사회와 관계 강화
현재 가지고 있는 매장의 도서관화
대학과 학내 서점의 연계 관계를 강화
배달 거점으로 활용
1일 배송 서비스
지역의 휴식공간, 정보 제공의 공간으로 활용
Coffee Shop, Internet PC방
Event 행사 개최
Barnes & Noble Online에 대한 지속적 투자
E