facebook in foodservice Industry
Facebook is a social utility that connects people with friends and others who work , study and live around them
Social network web site that
used in the largest number of people
2012, Facebook's subscribers was been exceeded billion
Ⅰ. Flash Mob in movie marketing
Flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The term flash mob is generally applied only to gatherings organized using telecommunications, socialmedia, or emails. People who participate in flash mobs are called flash crowd. These days, flash mob marketing is
marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Socialmarketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standar
media contents
And, it lessened the competition in the input broadcasting market
In addition, it is harmful to Social welfare
(3) Final Decision
Therefore, a defendant’s activities were interrupting the negotiations of Skylife and SBS/local broadcasting.
It was also restricting the competition of Skylife and Social Operators.
There were violations of Fair Trade Law, Article 19, clau
social network is important such as twitter or facebook and so on.
Enjoying cultural and article activities=sensitive generation.- Obssessed with breathtaking photo, moving writing and great drawing.
They are reasonable and practical-based consumers.
Conviction [3months]
15,000,000,000won
Media importance: TV and CATV>internet>print media
1.Purpose; make turn in to the positive atti
구전커뮤니케이션의 특징
Characteristic of Word-of-mouth Communication
- Katz and Lazarsfeld, 식품 및 가정용품 산업에서의 구전효과 연구
- 라디오 광고의 2배
- 방문판매의 4배
- 신문과 잡지의 7배
- 상품이나 서비스를 구매할 때 구전 정보에 많이 의존(Richins)
김의성, 전자제품 구매의 구전효과
with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Socialmedia team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active in the online community.
Attention to open-content market.
(Samsung, SKT, KT expanding business to the AppStore)
네덜란드의 세계적인 맥주 브랜드.
1864년 Gerard Adriaan Heineken이 설립 하였다.
본사는 네덜란드의 암스테르담에 있다. 항상 창의적이고 재미있는 광고를 하는 것으로 유명하며 코카콜라와 더불어 가장 Color Marketing에 성공한 회사로 손꼽히고 있다.
기존의 사회적 마케팅에 SocialMedia의 파급력을
더
market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Socialmedia, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Display ads
주요 특징
-웹사이트 곳곳에 광고 배치
-풍부한 그래픽
-노출당 가격을 매김
-광고자리가 중요하지만 광고자들의 인식이 부족
장점(Pros)
-애니메이션으로 풍부한 그래픽 제공
-좋은 광고 자리를 선택가능
단점(Cons)
-관심 없는 광고는 무시된다
-노출당 가격을 매기기 때문에 사람들이