LocalBrand에 대한 선호도가 높음.
특히 수입 담배에 대한 수요는 폭발적으로 증가하고 있는 상황이나, 현재 까지는 전체
中國 담배 시장에서 2%미만을 차지하고 있음. 향후 WTO 가입에 따른 시장 개방 일정에
따라 수입 담배의 시장 점유율은 상승할 것으로 전망됨.
2005년까지는 외국 Brand가 中國
brands are available in major cities. These enterprises mainly target at the most developed cities and have been dominating the premium market. Owing to the relatively high pricing, higher operation costs, and lack of local knowledge of the highly fragmented Mainland market, foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand
rice sales to numerous typical consumers through discount outlet in sales market. It described as ‘monopoly or few sellers with numerous purchasers’ that represents imperfect market structure which has characteristic of monophony supplies or oligopoly supplies.
[ Picture - 3. Supply system in agricultural products of big marts]
I. Analyze characteristic of rice sales of big marts.
popularity
Small market share
O
Well-being trend
Government promotion
Rising interests of Makgeolli among young people
T
Negative recognition of makgeolli
Loyal consumers of Seoul makgeolli
Majority of the audience
didn’t perceive the key information
Vampire advertising
Part of the audience only remembered the model and could not match the AD to the brand
brand name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status. Meanwhile the standardization in marketing process is a process that makes marketing plan or strategy unify.
2) Localization
Localization can also be divided in to two groups which are marketing program and marketing process. The Localization in
For the Expansion of L’Oreal’s Market Position
For the Completion of L’Oreal’s Brand Portfolio
For Making More Profit.
LocalBrands are Usually Recognized among Young Targets
→L’Oreal Should Expand Targets According to Ages and Genders
Build mLocalBrands are Usually Recognized among Young Targets
→L’Oreal Should Expand Targets According to Ages and Genders
ore lu
rice through innovative system from design and plan to sale, distribution and produce.
SPA brands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cost.
3) Selling their own brand item in their own shops.
4) Skipping intermediaries which allows quick products turn over
Localization
Adaptation
Activation of franchise
Entrust authority to the country’s head office
Differentiated marketing strategy
Product development
Standardization
Using brand power and image
Transfer the “classic” product from the US
Connection between head office in the US and the country
Franchise management system and standardized manual
STP analysis
brand is regarded as one of the best-known and most potent brand names in America and the company had firmly established itself as the dominant retailer, roaster, and brand of specialty coffee in North America.
Now, Starbucks is expanding internationally to Europe, Asia Pacific and Latin America. Its expanding plans have resulted to be successful in some cases but sometimes Starbucks faces unexp