-Strong brand name
Tiffany is one of the leading brand names in fine jewelry market. It is one of the world's premier jewelry designers and retailers. The Tiffany brand is ranked 82nd in the top 100 global brands list published by Business Week in 2006. BusinessWeekInterbrand valued Tiffany brand at $3.819 million in 2006. Apart from Tiffany, the company owns trademark registrations
Introduction
As we can see its advertising, the company FedEx made famous slogans "Absolutely, positively" and "Relax, it's FedEx". With developing world market, Federal Express Corporation(FedEx Corp.) has been successful by pursuing efficient logistics and providing various related services. It became the premier global provider of transportation, e-commerce and supply chain management servi
1. Introduction
Application of Internet in the service industry has already become a major trend in practice with a hot stream attention and research in academic literature. As of 2000, as much as 215 million people have access to the Internet, which is 133 million greater than in 1995 (Brynjolfsson, Erik, and Glen, 2001). Scholars suggest that the number of websites is doubling every 6 months.
e-commerce에 대한 인식을 증가시키고, 온·오프라인 매장을 병행해 노력을 기울이고 있다. 이번 Case Study를 통하여 해외 사이트라 자료를 찾는 데에 많은 시간이 들었으며 자료가 풍부하지 못한 것이 조금 아쉬웠다. 그러나 이번 Case Study를 통하여 그들이 온라인에서도 확고한 입지를 굳히지 위하여 어떠한
marketplace, companies must adopt internet technology
New Types of intermediaries
Struck terror in the hearts of may established manufacturers and retailers.
Brick and mortar firms → click and mortar competitors (vs. click only competitors)
Amazon.com, expedia, priceline, eBay
Customization
Past : standardizing (product, products, businesses, processes)
Information busin
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start
미국에서도 충분히 수용되어 성공할 가능성이 있다고 생각됩니다. 미국의 스마트폰 이용자는 2012년 기준으로 1억 5천만여명에 이르며(약 50%) M-상거래의 성장세도 우리나라나 일본에 비해 낮기는 하지만 꾸준히 커져가고 있다고 합니다. 이러한 인구통계학적 성공 가능성이 있고 또 미국에서 실시한 연
1 Omnichannel retailing
▶ Today?
The rates of e- commerce of total retail sales
is increasing
&
Much digital retailing is now highly profitable
&
Digital information influences about 50% of
store sales
market, transportations are considered.
2. Layout
1. Arrangement of books
Kyobobooks devide books into 11 kinds and arrange books by this standard. It secures professionalism of classifying books. Also it place computers that customers can search books without staffs' help. Near door, which has lots of floating people, magazines are placed and near aisle, books are placed on low shelves
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires