1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can t
BoP (Bottom of the Pyramid)
The group which is the largest, but poorest group
2.5 billion people living by less than $2.50 per day
Base of Pyramid
Unable to purchase daily necessities
South Asia and Central-South Africa
Bath BoP Market : Central-South AFRICA
Central-South Africa
Poor water supply, unable to use washing tools
Village and towns on the high reaches
Washing bod
I. Introduction
This project paper's topic is adoption family. Adoption means that You take a child into your family and treat him/her as your own child by law. In Korea, People have high social bias, because blood relations are considered very meaningful in Korea. In addition nurture and economic problem affect adoption reluctance. Despite these poor factors, domestic adoption steadily procee
1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Bes
health management. That is the reason why we could have countless potential power if we make broad cognition about toilet for health like that of Western countries and Japanese.
Furthermore, there were no any devices that diagnose health condition through defecation. So, if we set the target customer, we will have a chance to penetrate into the specific market as a pioneer in its industry.
2
3 Environmental Analysis
To understand and analyze the market environment of The Very Waffle, we applied various marketing techniques.
1)Current position; Market Leader
We wanted to know The Very Waffle’s current position in the waffle market. Thus, we conducted research on it and the result was that The Very Waffle accounted for about 71.9% in the waffle market.
2) BCG Matrix
The Very Wa