Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
2. 무역계약 성립절차의 구체적 내용
(1) 해외시장조사(foreign market research)
- 해외시장조사는 상품을 해외시장에 판매하기 위해 해외시장의 환경 및 동향을 조사하고 고객이 원하는 바를 파악하여
무역거래의 증대를 목적으로 행하는 것으로서, 주로 자사 상품의 시장성이나 판매적정성을 알아
Ⅱ. 프라이스라인 마케팅의 성공 요인 분석
1. “Name-your-own-price system”의 분석
1) Reverse auction
(Buyer Driven Commerce System)
역경매 (Reverse auction)라는 프라이스라인의 핵심 시스템을 알아보도록 하자. 지금까지 가격형성의 우선권은 공급업체에 있었다. 공급업체가 가격을 올리고 싶으면 올
industries
Demand-side competitors (NTT DoCoMo’s i-mode)
What are the alternative industries to your industry?
Why do customers trade across them?
By focusing on the key factors (mobility, killer apps)
that lead buyers to trade across alternative industries and
eliminating or reducing everything else,
you can create a blue ocean of new market space
향수 시장 내에서 독자적인 Brand Identity 재고
- user ≠ buyer라는 제품 특성 반영
- Brand Loyalty 강화
- Brand Awareness 확대
“선물 = eSpoir”
- “선물 = eSpoir” 라는 컨셉은 구매자와 실제 사용자가 다르다는 향수의 제품 특성에서 기인하여, 선물좋은 향수는 eSpoir라는 Brand Identity를 소비자에게 각인시킨다.
market in the same year. The company also began the production of automobiles using its own proprietary technology in 1998. Hyundai Motor Company took a bold step towards becoming a global car producer with its establishment of a production plant based in India in 1996, which signifies the company’s expansion towards the global automobile market. Ever since, with the transition of the company
Market/Relationship
명제 5
디지털 경제/전자시장의 특성을 반영하여 혁신적인 가격결정 방식과 갈등해결방안, 새로운 관계의 구축을 통해 비즈니스 모델이 개발된다.
융합현상/수확체증법칙/핵심역량을 지닌 참여자/초기 진입자의 효과/소비자 시장지배력
역동적 가격책정방식
Passive buyer => Active player o
Market
3.3 Business plan
For the installment of the solar panel is quite expensive, we suggest two strategies to lessen the burdens of the customers. The first option is the renting of the panels at a reasonable price for limited years. If the customers are satisfied, they can purchase the panel. If they are not, they can stop the rental service. The second option is to allow monthly in
markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011, we opened global flagship stores in Taipei and Seoul, and on New York's prestigious Fifth Avenue, as part of plans to grow business worldwide. As of the end of May 2012, we now boast 849 stores in Japan and 275 stor