Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Current IMC (problems)
Marketing Objectives (uncertain, ambiguous)
Short-term Events(not consider long-term relationship)
Not agressive Promotion
Low Reach / Low Frequency
Low Brand Awareness(less than ‘CONVERSE’)
No distinct brand image
VANS’ IMC Objective:
Let VANS be in your routine life
Slogan: “반스에 반하다”
① Ride with VANS
② Color Ma
Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted potential future trends in flawsome marketing based on specialist interviews.
image, value in Virgin group. So-called, Virgin group is not working well without Richard Branson.
2. The Expansion and Development of Virgin
-Due to the expansion and Persian Gulf War (1990-91), Virgin faced problem of capital.
-In this situation, CEO started doing joint venture to deal with capital problem
-Also, he sold Virgin Music which was main business as a solution of capital
angle is the range of oblique angle which we can see the normal screen. Unlike LCD, the image quality doesn't change though it is seen from just beside.
6. Fast response speed
If we play moving images, the quality of the screen is determined by the response speed. OLED shows natural screen of the moving images which have the similar level with that of the television.
7. High color property
1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one of the reasons why t
July, 2010: (주)얼떨결 was founded by HEO.
January, 2011: ‘HEODAK’ was introduced through the online shopping mall.
The number one of sales in online shopping mall in 3 months after introducing.
August, 2011: It turned over 1억 1천 만원.
It has kept the number one of sales in a market of chicken breasts.
The market of chicken breasts wasn’t developed.
Concerning a
From midterm presentation, consumer's needs to luxury items is high quality, brand user image, image making, superiority, desire of ostentation, trend, brand loyalty, background.
The following is a few examples method of foreign fashion luxury brand to meet consumer's needs.
❶ high quality
Left side, 69E means that producer
Right side, L in the rectangle mean that year
LCD가 점차적으로 발전함에 따라 PDP의 시장이 점차적으로 위축되고 있다.
Due to the large and growing market of LCD, PDP market is becoming a constantly shrinking.
특히, 스마트폰의 대폭적인 인기로 모바일 시장이 크게 성장하고 있는 것이 큰 이유이다.
This is because of the great popularity of smartphones, so the market of small devices
Now we will talk about BAT Korea.
Our presence in Korea: we have our head office at the top floor of Gangnam Finance Centre, 19 sales branches nation-wide, and a factory in Sacheon Korea. In total there are about 1,100 employees who are part of BAT Korea. Also, (as you may already know) we have “Dunhill” and “Vogue” in Korea.
BAT Korea’s official entity was established in 1990, an