1. 내부마케팅이란?
내부마케팅의 관점에 의하면 외부고객에게 양질의 서비스를 제공하려는 기업은 기업내부의 고객, 즉 호텔근무자들의 욕구에 부합되는 활동을 먼저 전개해야만 한다. 우선, 호텔근무자들에게 제공되는 내부서비스품질은 외부고객에게 제공되는 외부서비스품질의 전제조건이며(
Ⅵ. 홀리스틱(wholistic)복리후생
1. 홀리스틱 복리후생의 의의
홀리스틱 복리후생이란 종업원을 전인적 인간으로서 즉 육체적·심리적·정신적 측면에서 균형된 삶을 추구할 수 있도록 지원하는 복리후생제도를 말한다.
2. 등장배경
①조직경쟁력으로서 인력의 중요성
②노동시장 유연성의 증가로
Ⅰ. 아름다운가게에 대하여
● 미션과 비전
⤑ 아름다운가게는 모두가 함께하는 나눔과 순환의 아름다운 세상 만들기를 미션으로 하 며, 운동성과 전문성을 갖춘 세계적인 NGO를 추구하는 기업이다. 누구나 쉽게, 생활 속 에서 실천할 수 있는 '생활 문화 운동'이란 컨셉을 가지고 있으며,
기업선정 이유
보상과 규제와 같이 전형적인 기업 운영원리가 아닌 개인적 동기나 만족, 즉 구성원의 내면적 동기 부여 요소가 중요시되는 조직을 찾아보고자 선정함
아름다운 가게는 기업의 형태를 가지고 사회적 목적을 위해 직접 고용이 아닌 자원봉사를 인적 자원 확보의 방법으로 채택함
기
Seniority
Single Salary schedule
Complacency
One-way communication
Hierarchical(Top-Down) Structure
Internal disharmony regarding the policy
Privatization complete, but…
The Remnants of KT as a public company
Olleh KT Renovation!
Organizational structure
Performance related pay system
Communication system(Olleh board, Yammer!)
Smart working system, Talent Marketing
1. The motive of institute visit
We have known the KFHI(Korea Food for the Hunger Intervention) since one of the team members is a supporter to this institute. The KFHI is international NGO and is composed of domestic business and many abroad business as well. Since this institute is supporting about 80 countries in the world, it was considered that it is corresponding to the class of interna
Introduction
+ the notion of Social Commerce, what the problem is, and the criteria
1) the first method for the problem
2) the second method for the problem
3) the last method for the problem
-> conclusion
What Social Commerce Sells?
General Products
Services
ETC…
How Social Commerce Works?
The effect of advertising
The effect of volume sales at a low unit m
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b
Executive Summary
Starbucks, amongst several multi-national coffee-chains, has a very strong competitive advantage against other competitiors. This report addresses how Starbucks has built its brand image and how it sustains its competitive advantage as it reaches over 40,000 stores worldwide. Started from a small coffee bean roasting shop in Washington, it now successfully has become a mult
1. Introduction
(1) Background imformation of Umpqua bank
Today, not only is Umpqua 13th on Fortune’s list of the Best Companies to Work For, it has also been voted the top bank in Portland for the last three years and is 5th in market shares alongside big players Wells Fargo and Bank of America. But back in 1994, when the bank was a mere six branches, CEO Ray Davis got all the managers to