마케팅 사례
#1 다이어트 콜라
소비자는 갈증 해소를 위해 콜라를 마시고 싶다는 생각을 한다. 그러나 그와 동시에 콜라를 마시면 살이 찌게 되므로 갈등을 하게 된다. 이러한 상황에 저칼로리의 ‘다이어트 콜라’라는 신제품을 소비자에게 제공함으로써 소비자의 갈등을 해소시킬 수 있다.
#2 OPIR
of nanoparticles with tumor targeting molecules, such as hormones, growth factors etc. can increase the efficacy of a treatment. Integrin, EGFR are usually the target receptors.
Figure 3 A description of passive and active targeting. Blood vessel near tumor is not well organized, and numbers of pores are found. EPR effect is observed only at the tumor tissue. Through this effect, drugs are a
Ⅰ. Introduction
1. Why we chose SKT FMI(Future Management Institute)?
Recently, many corporations have established training or educational institutes. Many programs are carried out in many training institutes. The examples are outdoor activities, CSR(Corporate Social Responsibility) education, understanding the history of corporation, the core value of corporation and so on.
It is because
1. Introduction
1) Definition of preservation and food-spoilage micro-organisms
Food preservation is the process of treating and handling food to stop or greatly slow down spoilage (loss of quality, edibility or nutritive value) caused or accelerated by micro-organisms. Some methods, however, use benign bacteria, yeasts or fungi to add specific qualities and to preserve food (e.g., cheese, wine
Purpose of the Study
To put China’s catch-up strategies into international comparisons.
Washington Consensus;
East Asian model;
To figure out the uniqueness of Chinese catch-up strategies: Beijing Consensus?
To assess Prospect of China
Explanation on China’s Catch-up
Traditional explanation on China’s reform success
Took advantage of ‘comparative advantage’ in lab
Foreign Market Selection
Economic growth rate
Although they are relatively poor, are growing so rapidly that they are attractive to invest
Economic growth rates -India
The economy of India started accelerating from the early 1990s as Delhi loosened bureaucratic controls over industry, trade and services
5. Conclusion & Summarization
1. Introduction
In 2006, ‘Times’, a world renowned magazine, chose ‘You’ as its person of the year. It stated that ‘You’ surpassed all other forms of media and created a new framework of democracy. ‘You’ do not just accept the news itself from the media but also creates their own news. This ‘You’ can be referred to the creators and
INTRODUCTION
Nowadays, and more than ever with this financial crisis that does not seem to end and create more and more losses every day, it is very crucial for companies to settle a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times. A company has to have a strategy in order to be able to focus on the main points of the compan
China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand
of use) 을 변수로 사용하여 TAM 을 제시하였다. TAM 의 핵심이라고 할 수 있는 두 변수를 살펴보면, 인식된 유용성이란 특정한 시스템을 이용하는 것이 작업성과를 향상시킬 것이라고 개인이 믿는 정도를 말하며, 인식된 용이성은 이 시스템을 이용하는 것이 노력이 덜 들어갈 것이라고 믿는 정도를 말한다