Direct Line) 등
국내 소비자의 Needs
저렴한 보험료, 판매채널의 다양화, 상품 및 서비스의 다양화 요구가
점점 증가 하고 있음
Ⅳ. Marketing Mix Strategy
1. Product
사업비 절감을 통한 상품가격의 차별화
- 온라인 전용(TM/CM)상품의 개발로 업계대비 평균 15% 저렴
자동차보험 가입절차의 편리성
전화 1
directly. the number of Hollys coffee shops under direct management was 10 and franchise Hollys coffee shops was 100 at the end of June.
Caribou that is the second coffee shop in the U.S. now Caribou is strengthening the strategy for domestic market, there is a sharp conflict between forein and domestic brands. last March, Yangjae(양재) branch in Seoul opened and also opened four other branch
1. 다각화 성장전략(Diversification Growth Strategies)
다각화전략은 1960년대와 1970년대에 인기있었던 전략으로 유망한 신규사업에 진출하여 사업영역을 확장하는 전략이다. 즉 기업의 제품․시장영역을 확장하여 그 경영자원을 확충 발전시키려는 전략으로 엔소프에 의하면 신제품으로 신규시장에 진출하
strategies to get E-book reader market share, it will work very successful. But Iriver should recognize that E-book readers are unfamiliar electronic thing in Korea. From our little survey for university students who are relatively familiar with electronic things, we think, almost half of interviewers don’t know about E-book reader and ‘STORY’. This point is environmental threats to Iriver
Strategies>
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
Direct Competitive Companies
- StartBucks
- Coffee Bean
- Hollys Coffee
- Tom N Toms
- Angel-in-us Coffee
- A Twosome Place
- Pascucci
inDirect Competitive Companies
- Dunkin Donuts
- McDonalds
- PARIS BAGUETTE
- Mister Donut
- Happy -----------
- Etc.
Main customer – 20~30s old, devotee, find some composure, and place to meet.
Other segmentation – traditional, we
Matters”
Intergrated Perspectives
Includes 4 main Marketing Strategy
In SWA’s Case
Provide Stable Work Environment
Equal Opportunity
Creativity & Innovation
Same Concern, Respect, Caring Attitude like Customer
Differentiating from other Airline Companies
Using Direct Marketing
Relatively Simple fare structure
Unrestricted
direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far, the background information on which WizWid was created and detailed data about its segmentation, targeting, and pricing were explained. Now let us draw the attention to more specific aspects of WizWid and especially to the positive and negat
directly organize surveys, select sites, instruct consultants, gather and coordinate information, prepare detailed briefs and document and monitor the programme.
Private developers often leave some or all of these functions to appointed professional advisers.
(2) Development strategies
Company development programmes require both internal and external organization and, in particular, wil
for approximately 80% and remains are dependent on imports. In the case of cosmetic distribution in Thailand, direct sale takes 55%, and other way to sell them in cosmetic section at department store counts for roughly 37%. Moreover, organic raw materials from thailand is well-known worldwide. That's why their products are famous in Europe. 'THANN' cosmetics are popular as luxurious organic