One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
Korea does not provide essential consumer goods that are hit majorly by such strikes. However, being a foreign American company is a good reason for FedEx to be more cautious in deciding its social paths.
On the other hand, political factors may also be related with environmental CSR. In Hong Kong, FedEx has launched hybrid trucks to reduce the CO2 emission. South Korea also developed many new
Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Advertising
Cyber Marketing
Direct Marketing
strategic alliance
Took their first step as theKorean second airlines company in 1988
Earlier Advertisement : Gently smiling flight attendants
① 'Her name is Asiana'
② Brand image 'New Airc
the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the s
the company Sequoia Capital it was officially launched in December of the same year. Soon after, it became an instant hit among its users. By the next year it was already ranked as the fifth most popular Website, far out-pacing its competitors’ growth rate, with a share over 60 percent of all videos watched online. At that time 65,000 new videos were uploaded every day and 100 million video cli
The collections are created centrally by around 100 in-house designers together with buyers and pattern makers
H&M also sells own-brand cosmetics, accessories and footwear
The stores are refreshed daily with new fashion items
In Sweden, Norway, Denmark, Finland, the Netherlands, Germany and Austria H&M offers fashion by internet and catalogue sales
H&M employs about 76,000 people
The turnove
the meaning of public opinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수첩’
☞ There was little issue about the FTA agreement on importing US beef between south Korea and the United States of America
*** Daily notice figure related to this matter on ‘Daum Agora’ (April, 08)
Happened in January 19th ,2009
By squatters
the campaign. The feature article ‘다자녀 가족의 행복’ and ‘결혼의 경제적 가치’ by daily newspaper rehandle at information TV program in depth.
The economist, newspaper editorial shed new light on the Home coming series by 중앙일보 senior reporters. Besides other media repeatedly request interview senior stars who introduced media through campaign, that make follow a
the number of people enjoying espresso was increasing.
Starbucks forecasted that increasing demand of luxurious coffee. Especially, Brand loyalty was important to Korean so Starbucks’ strong brand power is advantage to sale coffee in Korea market.
Industry Life Cycle
In 1990’s the position of Industry life cycle is embryonic step. Embryonic step is new products release, high in
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable