25. Living in Seoul
Love shopping
famous fashion blogger
Enjoy social life
Sensitive skin
“I need to be fabulous all the time”
Mostly University students, and love to shop.
they know how to dress and look great. And price is not their issues,
But brand and design.
They don’t care about nature-friendly. They might care about nature- friendly
Products but their main
Fashion Sensitive 인구 증가, 감성 추구 극대화, 노출 패션 붐, 여성의 사회지휘 향상, 20~30대 고소득 계층여성 증가, Global Market 확산 등의 사회 문화적 트랜드에 입각해 발전하고 있으며, 현 상태에서의 국내 속옷 시장의 주요 트랜드를 정리하자면 다음과 같다.
감성, 패션 속옷화 (20-30대 속옷 브랜드의
well-being of its members through
planned interventions.
○ Career development
An ongoing process by which individuals progress through
a series of stages, each of which is characterized by a relatively
unique set of issues, themes, and tasks.
HRD Process
Founded by Thomas Edison in 1892
□ Total assets : $ 797 Billion
□ Sales : $ 183 Billion
□ Headquarte
well-being, change in life style etc.
Increase in Health Food Market is typical feature in developed or developing country. So the Health Food Market will be increase continuously.
Well being trend Because of the well being trend the market of the health food has grown 250% than 5years ago. In the early stage of Well-being trend, Well-being was an option But it is now a mandatory in Korea. No
well-being’ approach to life.
As you know, humans have five senses: sight, hearing, smell, taste, and touch. In , you can delight all these five. First, your eyes cleared by the presence of many tree. Second, your ears are enchanted by abundant romantic music, which enriches the flavor of the tea. Third, your sense of smell is indulged by a gorgeous scent of herb. Fourth, there are many
and well-being for everyone in the free trade area. However the theory refers only to aggregate wealth and says nothing about the distribution of wealth. In fact there may be significant losers, in particular among the recently protected industries with a comparative disadvantage. The proponent of free trade can, however, retort that the gains of the gainers exceed the losses of the losers.
아이템 선정(창업동기)
건강에 대한 지속적인 관심증가
샐러드를 포장할 수 없는 한계점 파악
Well-Being문화 조성 (유기농 식품의 수요증가)
신선한 샐러드 제공으로, 현대인들에게
건강하고 활기찬 삶 제공
다이어트에 관심이 많은 20대 직장 여성 및
여대생에게 저 칼로리의 음식 제
Well-being) 바람을 굳이 언급하지 않더라도, 자연친화적인 소비자들의 욕구를 반영하는 제품은 굉장히 많아졌다. 또한 올해부터 유난히 저가 화장품들이 인기를 끈 것은, 소비자들이 단순히 브랜드만을 선호하는 것은 아니라는 것도 보여준다.
또한 사회 전반적으로 유통이 혁신적으로 변하고 있다. 홈
well-being and diet. Yet, its large market size and investment seems too risky for our company to enter. So, we have chosen Hong Kong as a test market to expand business to mainland China in the long run. Hong Kong has a combination of the Western and Eastern culture and that their consumption pattern is similar to the Korean consumers which seem to make our business more profitable. Also, once w
well-being in orient culture. So they look for natural and mild cosmetics and Sulwhasoo meets thess needs very well. Skin care products which include Korean Herbal ingredients suit well to Korean, so they have no side-effects. Like this Sulwhasoo can satisfy Korean woman very well and became very popular in short time.
Sulwhasoo launched in 1997 and keeps on making huge profits every year. The