of the Boeing enterprise include:
North American Aviation
McDonnell Douglas
Rockwell International (space and defense business)
Hughes Space & Communications
Jeppesen
Part 2. Today
1. Design, assemble and support commercial jetliners
- Boeing 7-series family of airplanes lead the industry
- Commercial Aviation Services (CAS) offers broad r
Ⅰ. Intro
About Southwest Airlines
Figure 1. The logo of Southwest Airlines
1. Leader: Gary Kelly - Chairman of the Board, Chief Executive Officer, and President.
2. Foundation: Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio.
3. Dai
of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. So, basically, we’re talking about some luxury room that you can enjoy temporarily with great services.
[ Hyatt’s History ]
Hyatt Corporation o
of highly-educated people white-collar worker. That caused sharp wages rise of a short period around short types of occupation because of the imbalance of manpower supply and demand. Therefore domestic companies are able not to have been calculated human resources with low wages. The second, excessive manpower concentration toward a consumption anger service sector is working to factors to deepen
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
1. Introduction
As of September 2007, the iPod had sold more than 150 million units worldwide making it the best-selling digital audio player series in history. There’s no one who doesn’t know about the iPod and its service, iTune. We wanted to know what brought this huge success, and how they conducted its extension program to the world market.
2. iPod & iTune
2.1 Product
iPod is a
1. About GE and history of GE
1) GE's current
→ American enterprise 1st, asset value that do best e-business in synthesis manufacturing industry field World 1st
→ To all the world about 100 countries 340,000 persons' employee big business of market value $520 billion
→ To electronic, medical treatment equipment, aircraft engine group, banking, information service, illumination,
$1,000 and an unprecedented idea - to build relationships directly with customers.
In 1992, Mr. Dell became the youngest CEO ever to earn a ranking on the Fortune 500.
Definition of SCM
Supply Chain Management
A total system approach to managing
the entire flow of information, materials,
and services from raw-material suppliers
through factories and warehouse to the
end customer.
1. About Cyworld
SK communication is a globally competitive online service provider that delivers new concepts in Internet services. ‘Cyworld (www.cyworld.com)’ is Korea’s number one community portal and the best creators of SK communication.
Cyworld’s online universe is now expanding beyond Korea’s language frontier. From a strong foothold at home, it has made successful entries i
of the service industry. The point of hotel in terms of post-capitalism is that it makes a profit by offering goods and rather immaterial services. This is the main reason why tourism is referred to as an industry without a chimney. Our team considers it is worthwhile enough to reach for hotel as an essential component of contemporary service industries and investigate its organizational change.