social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest,
by rai
We are facing the moment that we have to make a decision about Seo and Lee’s case.
According to the land -mark decision,
If the plaintiff (See & Lee) doesn’t sue the defendant
( Media & puplic), even though they have been damaged their social value, the defamation law doesn’t work.
Moreover, It cannot be concluded as an Invasion of Privacy here on account of that they are de
social network is important such as twitter or facebook and so on.
Enjoying cultural and article activities=sensitive generation.- Obssessed with breathtaking photo, moving writing and great drawing.
They are reasonable and practical-based consumers.
Conviction [3months]
15,000,000,000won
Media importance: TV and CATV>internet>print media
1.Purpose; make turn in to the positive atti
social sensation through the campaign. The feature article ‘다자녀 가족의 행복’ and ‘결혼의 경제적 가치’ by daily newspaper rehandle at information TV program in depth.
The economist, newspaper editorial shed new light on the Home coming series by 중앙일보 senior reporters. Besides other media repeatedly request interview senior stars who introduced media through cam
media. He thinks that we have the self-control, so we can turn off e-mail or Twitter when we work, put away our Blackberry at dinner time, ask our friends or parents to call you to bed at a designated hour. In addition, the Internet and information technologies are helping us manage, search and retrieve our collective intellectual output at different scales, from Twitter and previews to e-books a
Social recognition about plastic surgery
Through dialogues of the characters the social awareness on the plastic surgery was expressed in the movie. It is not the theme that woman should be beautiful. It shows us the women's desire of getting more beautiful and the social awareness on those women. The words of the plastic surgeon told us that how much the popular media affect our life.
바람직한 소셜미디어 마케팅 방법은?
1단계│ 기업이 얻고자 하는 목적과 방향성을 정확히 수립
2단계│회사가 보유한 소셜 미디어 자원 파악
3단계│고객 접점 및 마케팅 채널을 구축
4단계│커뮤니케이션 방법 및 관리 운영방법 설정
1.『밀땅』의 고수가 되라
Issue Framing이 어려우므로 고객
2009년 10월 21일 AC밀란과 레알마드리드의 챔피언스리그 경기가 있던 날 팬들에게 많은 관심을 받던 그 경기에서 1000여명의 AC밀란 팬들은 더욱 소중한 경험을 하게 되었다.
네덜란드의 맥주 회사인 Heineken에서는 축구를 즐길 때 함께 하는 음료로서의 맥주의 기능에 주목했고 맥주라는 상품의 주 소비층
Internet => household
Background to the research
From ‘NAVER-expert information’
Crashed collectivism and individualism
Chinese government restriction
UK’s Internet expression
Diverse racial media, media censorship
Hypothesis
Internet culture is influenced to each country nationalism
media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with internet gives power of public opinion to consumer. Also company using social network service can communicate with numerous consumers more effectively than old fashioned 1:1 Q&A board. After SNS, consumer