Ⅱ. Opportunity and Risk Analysis
1. Opportunity Analysis
1) Examining Market size
(1) 경제적 요소
• 경제 동향
이란은 석유산업이 재정수입의 80%,수출의 80~85%를 차지하는 등 석유산업에 대한 경제의존도가 높아, 국제유가 변동이 국가경제 전반에 상당한 영향을 주고 있음
이란에 대한 외국
cost of poorer brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price
3. Market analysis
국내 다이어트 시장규모는 1조원대를 넘어섰고, 국내 미용시장 규모는 1조4천억원대를 넘어섰다. 그리고 패션시장 규모는 무려 14조4천7백억원에 이르며 이들 사업은 전통적으로 큰 시장이었으며 지속적인 성장세를 보이는 사업이다. 여기에 비교적 신규사업인 에스테틱은 일본으로부
ANALYSIS
STRENGTH
Diverse product Line and attractive design
No. 1 walking shoes in Korea
Ergonomically design and Take care health
Walking Clinic and Foot health program
WEAKNESS
Many Rival companies in sports wear
Medical clinic needs too much money
Prospecs has low level of awareness in US
STRENGTH
Target High consumption and higher-income group
Lower cost
cost: instead, we transfer ad cost to construction cost. Yes, we are more interested in increasing the number of our store and expanding the market ratio.
3. Technological force
Information
In China, establishing roots of distribution is important to do business.
Fast fashion companies sell their product by making chains in each location and managing each of chains in
cost for
differentiation
Fruit beverage
-Fresh fruit taste
-Sugary and strong taste
sport drink
-Thirst quench
미과즙 beverage
-Weak Fruit taste
-Clean and pure taste
Water
-thirst quench
-clean taste
carbonated drink
-Stimulative and
strong taste
Analysis of 3P
Product
Fruit juice beverage containing less than 5% of fruit juice
Water Replace
impact of schedule changes.
Effective use of resources ⇒ ideal result
Displaying few out of numerous relationships.
critical path composed of fewer activities.
Optimistic estimation of the duration of task completion.
Overestimate the probability of project completion.
Emphasis on time not time and cost.
exclude the project with close relationship between time & cost
cost (landed is store). TSO is operating under service agreements with IKEA Trading Agents.
Suppliers of raw materials
Sub-supplier
Components: Component suppliers are specialists in producing components that later become part of the final product (lamp holders, inserts for drawers, etc.)
Material: The raw material supplier buys the raw material from natural resources, or another supplier who
Executive Summary
그렇다면, CRM은 고객들에게 A/S부문을 만족시키기 위해 어떻게 적용되어야 할까? 여기에서는 스마트 칩(카드)을 이용한 정보수집과 활용, 그리고 오프라인상의 통합된 정비서비스 제공자를 통해 A/S부문의 고객 만족을 이끌어내고 있다.
스마트 칩을 통해 고객들에게 A/S부문의 최강자
Cost Carriers market.
i. Targeting Low Cost Carriers
Low Cost Carrier (LCC)
Low Cost Carriers, which adopts a business model opposite to the traditional Full Service Airlines (FSA), are airlines that provide flights at low prices targeted toward the price-sensitive customers. Although FSAs have dominated the airline industry for long time, these days are many of them are recording d