Ⅰ Concept History and Background
ⅰ Description of the product or service
We will make and sell a meal at the restaurant. It will be product. What we have difference from others is menu. We is going to sell only health food such as fruit, salad, protein things.
we will serve breakfast, brunch and lunch for people who don't have time to prepare their meal, and deliver at home, workplac
We will provide to people With
sandwiches, tacos, omelet,
and bagels.
Each individual is to provide
food for your diet.
Idea History
Recently our society is a growing interest for diet issue.
Diet is obtainable both
health and diet to you.
Restaurant and diet foods
all of provide the services.
중략
Product
Products
- Chicken salad,
Low fat sandwiches (chicken
Hotel Kukje's main customers are Japanese travelers over 90 percent. This hotel is targeting mainly foreign tourists and business people. As first-class hotel, the number of rooms are 130. There are single room, double room, twin room, deluxe room, suite room, Ondol room, Ondol deluxe room and Ondol suite. The hotel amenities include the coffee shop, business centers, banqueting rooms, the weddin
Case Study su dan department store
location
sudan north bunji susaug gu, number 131
A composite department
collection of Shopping, restaurant, entertainment, theater, park
Case Study 북경서단department store1
Line- curve line, organic shape
Texture- marble , metal
Color - black, white
Scale
Light - white color light
Proportion - wide indoor
Balance - asymmetrica
2. 2. Extraction
After the fermentation, the microorganisms(Alcaligenes latus) are filled with PHB in their body. These PHBs have to be separated from microorganisms to make final product. To separate PHBs from biomass, they are extracted from biomass by using solvent. These PHB extracted solvent will experience washing and drying process. After that, PHB can be precipitated as white powder.
WTA((Walk-through Audit)란?
현장 서비스 실사, 세부설문조사
서비스에 대한 고객의 의견을 체계적으로 평가하여 서비스
관련 문제를 미연에 방지
전체 프로세스의 세부적인 사항들에 집중
고객의 시각으로 서비스에 대한 경험을 평가
경영과 관련된 질문
질문에는 고객이 관찰한
parent feel needs of extra education for the kids.
The second step of Consumer Choice
-Information search
눈높이 has been long time in home education service system, also ranked highly.
So actually they have their brand value, in this case the personal source can be very important thing when the customer seeks the information.
The consumer prefer the another’s experiences.
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
False Memory ?
What’s False memory?
- the recollection of an event, or the details of an event, that did not occur
- effected by prompts and cues
- one of the memory failures
"Lost in the Mall"
Experiment done by Elizabeth Loftus and Jacqueline E. Pickrell
Purpose
to implant a false memory of getting lost in the mall when they were 5 years old.
Our Experiment
Hypo
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s