I. Introduction
1. The reason of selecting the agency
Before introducing the organization, we would like to talk about the reason why we have selected MPVA (Ministry of Patriots and Veterans Affairs). It is because we have an academic curiosity towards MPVA. We have wondered what kinds of problems, leadership styles and motivation would be occurred in the organization where young-aged groups
Ⅰ. Business Information
Company name : SPRINGBOK SPORTSWEAR
1) ABOUT SPRINGBOK Sportswear
SPRINGBOK Sportswear is a South Korea based clothing manufacturer, specializing in the manufacture and supply of sportswear, jackets and corporate clothing. SPRINGBOK Sportswear was established in 2012.
Our factory and sales outlet, as well as our newly opened showroom, are situated together in
in vitalization
3. Deposit and monthly rent fee are different depends on floor and location
(From 5million to 30 million)
4. Fewer customers compared to other shopping centers
Limitation in sales and factors to attract customers
5. No coffee shops or rest place for customers
Low quality of service
6. The main cost: pay for employees, maintenance cost,
investing lighting
character
· Domestic brand
· Latecomer
· Rapid growth
· The greatest number of stores
· Overseas expansion ; America, China, Philippines
How to make Caffebene own image
· Differentiation of interior.
Emphasis on the benefit of store, increase in the number of stores
· Consumer-oriented marketing
Star marketing, PPL marketing, storytelling, public investment
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solut
Analysis & Conclusion
B. Supply Chain
-Analysis & Conclusion
Issue A.
How Samsonite manage global manufacturing system?
Conclusion
3 effective strategic approach
Outsourcing; quality management
; R&D production and innovation.
A. Manufacturing System
If you were CEO of Samsonite,
Which action would you take?
A. manage the whole production line
B. Establish st
Analysis
◎ Scale of Domestic Social Commerce market
After developing the market in February 2010
registered 450 companies By Sep 2011
- Appearing Social Commerce company “Wipon” in February 2010
- About 100 companies developed the market in the end of Oct 2010
- About 500 companies registered in May 2011, after that the
number of them has decreased slightl
1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business.
Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex