1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
1. Introduction about Product
-Explanation of Product
순한 처음처럼 was launched in Aug, 2009. It is 16.8 percent proof, which is about two percent lower than general So-ju. It also tastes softer and milder than other So-ju brands. With growing interest in So-ju among young people, Lotte made this product in order to provide young clients with a wider range of choices.
Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
Online distribution
- Risk : Purchasers of diamonds and fine jewelry may not choose to shop online because online distribution channel has a lot of inconvenience itself. For example, consumers want to physically handle and examine products, especially when they buy luxury products such as diamonds. Also, they concern about the security of online transactions and the privacy of personal informati
Ⅰ. 과학 기술 예술로서의 ISD에 관한 연구
ISD의 예술성은 전술한 과학과 기술로서의 ISD와는 다른 각도에서 논의될 수 있을 것이다. 즉 과학과 기술의 개념적 의미가 ISD와 결부되면서 본래의 개념적 의미가 ISD분야에서 제대로 구현되고 있는지, 그리고 과학과 기술개념에 비추어 ISD의 과학성과 기술성
Adoption Mentoring Program provides adoptive parents the opportunity to help each other through the process of adopting and raising adopted children.
· Medical services and benefits
· SAS Programming classes
· Volunteerism
Other Services
· Book Exchange
· Café Menu
· Massage Therapy
· Nail Salon
· Skin Care
· Discount Programs
· Dry Cl
Loud
MB ; “Global Leader”
(Concentrate on Establishing MB's reputation as a global leader)
Silent
The President does not mention Neg. Issues. Instead, ministers answer questions.
Positive News Reports
Posts on Gov. Policies (awkward timing)
Blog also fails to provide accurate info on policies (superficial 'success' stories only)
Inactive Interaction
Provides Various Info about CW
2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with intern
Ⅰ. 개요
글쓰기 능력에 대한 이러한 시대적 요구가 있고 사회적 관심이 크지만 대다수 국민의 글쓰기 능력은 매우 만족스럽지 못한 수준에 머물러 있는 실정이다. 우리 사회 곳곳에서 볼 수 있는 공문서나 법령의 문장은 물론이고 문화재 안내판, 교과서나 신문 기사 문장, 방송 대본이나 영화 자막,