You've really given it a facelift.
-> 확 바뀌었군요.
Small change has done a lot.
-> 조그마한 변화가 큰 효과를 주었군요.
It's French movie with English subtitles.
-> 영어자막이 있는 프랑스 영화예요.
He's vertically challenged.
-> 그는 선천적으로 키가 작아요.
By going on vacation in September we can beat the crowd.
-> 9
manufacturing and deliveries to subcontractors. On the other hand, strategic tasks such as new product development are done at Nike Headquarters. This outsourcing policy decrease marginal costs and allows for a more flexible system.
Style
Nike’s management style is different from vertical and authoritative style. The company puts more emphasis on inputs from employee’s work experiences
image, so brand awareness influences their consumption greatly.
Positioning
As for brand awareness and price, SPAO has competitive price but has low brand awareness. Among SPA brands, SPAO is on the middle position at the brand awareness but has various prices while Uniqlo is on the top position at the brand awareness and bottom at the price. So SPAO has to raise its brand awareness to the to
vertical columns here exists no column.These could be the visual refinement of this building.
IV. The articulation of parts
1. Composition of the buildings
- Certainly the workshops are glazed like a factory hall,
- The classroom block is identifiable through its horizontal strip of glazing.
- The residential block can be identified by its separate windows and balconies.
- Beyond this
Releasing new and improved quality production
Increasing production capacity
Establishing efficient distribution channel
Establishing localized corporate image and public services
Reflect social norms in product development for a higher brand image
Growing price competition
image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the same time Nokia maintained the top grade high-technology in its business – it is Nokia’s recognized brand image and this strategy was very successful.
Regional Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees
by Instinct
ZARA의 Image Building 전략
중저가 제품에 고급 이미지 부여
ZARA의 Pricing은 중저가 정책
그러나 소비자 입장에서는 고급 제품을 구매하는 느낌
- 소비자 관점에서는 제품에 대한 만족도 향상
- 기업 관점에서는 “일종의 가격 경쟁우위” 부여
시장에서의 “경쟁력 확보”
Consider Surface area of 3cm*3cm
The surface area of a horizontal wire line is
The surface area of a vertical wire line is
Horizon wire line and vertical wire line has each 73 and 400 in 3cm * 3cm. So the entire surface of plate is
The surface of plane stainless steel of 3cm * 3cm is 9cm2, so the surface of wire mesh is 710% of the surface of plane stainless steel.
○3 Produce
image “player + Nike” player become as a hero Nike changes slogan “Aspiration to Inspiration” it means that crams Our head with image which is “Nike is the most great and sincerity company in the world. And Nike also try to change their promotion strategy and sponsorship perspective from Global Marketing to localization.
And Nike build local subsidiary firm in the advertising perspe
Vertical integration
Typical SPA company
Specialty retailer of Private label Apparel
High product diversification
Mass customized clothes
Quick and frequent delivery of new products
Operational innovation
Just In Time system introduction
Intensively centralized warehouse
Electronic transformation
High similarity
Almost same business model (SPA)
Same market
Similar resourc