affiliation에 의한 identification을 연구하는 것이 대부분이었다.
이 연구의 목적은 기업과 기업간의 관계가 고객과 기업간의 신뢰를 통하여 종극적으로 고객이 기업과의 identification에 대한 전반적인 이해를 높이고 이를 마케팅의 실무에 적용시키고자 함이다. 마케팅 환경에서 조직의 identification을 높일
using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
RELATED AFFILIATION
Coffee Bean & Tea Leaf should affiliate with companies related to their brand, where consumers feel that there is a strong connection
인터넷 마케팅 전략 및 기법 정리
인터넷 마케팅 기법 목록
검색엔진마케팅, 전자카탈로그, 인터넷배너광고, 이메일마케팅, 인터넷이벤트(온라인판촉), UCC마케팅, 모바일마케팅, e-Product, e-경매, e-공동브랜드, 블로그마케팅, DB마케팅, 로열티프로그램, 제휴프로그램(Affiliate Program), 커뮤
‘Asiana Airlines’
Asiana Airlines is started domestic private flight company at 1988. Asiana Airlines had been grew as convenient schedule and originality service. Now, Asiana Airlines is representing of Asia.
Last 2003 year, Asiana joined ‘Staralliance flight’, which is company of the biggest of world. So is offering variety and good flight service to customers. Finally the total sa
Free marketing is a kind of marketing technique that companies provide products, services or premium for free. Using this technique, companies aim sales growth, promoting their products, and securing new customers. The goal of free marketing is to secure more customers for brand popularization, and ultimately, increase revenue in the long term. Free marketing includes free introductory samples, r
Early Stage
Improvement of internet environment
A humble starting as a community space service(cyworld.com)
Web service for SK mobile phone
G2.0 telecommunication of SKT (Nate.Com)
First portal service in Korea (Lycos.co.kr)
Rise of instant messenger program(Yahoo)
Middle Stage
From Community to Personal
Minihompy: inclining to homepage to use easily, designed like photo album & introd
광동제약
소비층을 연령대별로 분류
10대는 건강을 위한 기능성식품보다 맛을 중시하며 따라서 탄산음료 등을 선호함
신제품이나 새로운 스타일의 식품에 민감함
20~30대는 건강을 위한 기능성 식품에 대한 관심을 생기기 시작하는 나이로
기존의 탄산음료 시장에서 기능성 음료 시장으로 점차
Sense of Belonging, community and Relatedness
Complex and interact with all other needs
Urban Designers should consider it in terms of gathering places.
Through achievement and recognition by others
In architectural mechanisms, many have to do with symbolic aesthetics.
Artistic expression, Territorial control, through real or symbolic barriers.
Individuation, Self-Realizatio
2. Map out the strategy
In 2008, Samsung SDI and Samsung stock market are located in question section moved into dog section in 2010. Samsung electronic has been increased in size, and in 2010, the sales are over Samsung group's total amount of 50% sales, an means than Samsung group's coreg grouis focused on the Samsung electronic and the others are not invested as mu 50as Samsung electronic,