Decision makers are human, so emotions play a role in their choices. Compassion for employees, concern about future reputation, and other considerations may generate emotions that affect the way we make decisions.
Imaging a manager who is faced with the difficult decision of downsizing a department, letting go two of the 10 alternatives (the 10 employees), and each alternative can be defined a
Definition of EBA(Emotional Bank Account)
Emotional Bank Account – Stephen Covey
It doesn’t exist in any physical sense. Emotional bank account is like a financial account, only it measures how we are doing with another person
However for B, I would think "oh! this guy made mistake to me again! I can stand it anymore! I do not trust him!". what make us to think like that even if they made same mistakes? Here is the theory that describes how the amount of trust effect human relationships. Stephen Covey uses the metaphor of Emotional Bank Account to describe "the amount of trust that's been built up in a relationship.
The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri
3.2. 네슬레(Nestle)가 감성 마케팅을 악용한 사례
위 그림은 스위스의 다국적 식품회사 네슬레(Nestle)의 홈페이지 메인 화면을 캡쳐(capture)한 것이다. 자료만 봐도 알 수 있듯이 네슬레는 가족적이고 건강한 이미지를 내세운다. 회사의 사익보다는 공익을, 비양심적 경영보다는 윤리적 경영을 내세운
1) 정서의 정의
정서는 동기 중에서도 가장 영향력 있는 동기이다. 동기와 마찬가지로 정서도 인간의 행동을 활성화시킨다.우리는 화가 나면 싸우고, 사랑 때문에 우리의 목숨을 걸고, 슬프면 먹지조차 않는다. 정서는 그 자체가 추구하려는 행동의 목표가 될 수도 있다.
동기와 정서의 관계는 아주
Emotions 전염성 빠르고 강함
moods 감정보다 정적이고 느리게 오래 지속
감정이 기분으로 변할 수 있고
기분이 장기적으로 지속되면 감정으로 발전
상호적 영향
emotions⇔ moods ⇔ attitudes ⇔ values
Self-conscious emotions Social emotions
원천
내부
외부(타인과의 관계)
정의
개개인이 다른 사람들
Origins of Emotional Disturbance
-irrational thinking is so wide-spread, people have a strong biological tendency to
think dysfunctionally and believe that life should go their way
-하지만 사람에겐 불합리적인 생각을 고칠 능력이 있다
-childhood difficulties and traumas contribute to think and act in unhealthy way
-Emotional disturbance= irrational thinking + life exper