high priced but very high-value image. We have got high priced cost but very high-valued products, so we position high-value image to our customer. Later, we will upgrade our products, and it will attract more customers and make people notice our brand mark.
(2) Competitive Analysis
Harry and David was established as organic company early in 1900 and it has 125 stores in USA. This company grasp
benefits.
Based on the selection of staff welfare and benefits of the information is determines the level of that. That was reflect on the needs of individual employees is also high. So that is enhance employee satisfaction and loyalty can help a lot is the system. Benefits of the information applies to all members in common and select the default entry consists of the available choices. The we
high level of satisfaction with relationships at work and believe The Body Shop has a culture where people are treated with care, honesty and respect.
Aspect of work % of satisfaction
Relationships 88.6
My role and the work I do 86.9
Benefits 84.4
Workplace culture 83.4
Company values 82.6
Work/Life balance 82.0
Learning and development 80.2
Pay, benefits and recognition
While the work
benefit)을 극대화 하고,
위험(risk)을 극소할 의도를 가지고 행동한다.
고관여제품(High-involvement Product)
: 구매 시에 느끼는 위험이 높은 중요한 제품, 여러 상표나 대체품 사이의 차이가 크다고 느끼는 제품
: 소비자가 그 제품이 자신에게 중요한 결과를 미친다거나 중요한 개인적인 목표를 성취하는
high degree of customer service. That includes …
- a call center that operates 24hours, 7days a week, 365days a year
(Not Outsourced from India)
- free delivery to and from(in case of return) customers.
- 365days return policy
- Real time delivery tracking on the map
→ High customer loyalty (75% repeat rate)
ii. Introduction to the CEO Tony Hsieh
Mr. Tony Hsieh is currently