middle-classA rapidly growing middle class has emerged. According to the National Bureau of Statistic of PRC (NBS), middle class refers to those with annual household income of 60,000 yuan (USD 7,230) to 500,000 yuan (USD 60,240). This group of people has stable income, can afford private-owned houses and cars, and have extra money to spend on beauty goods, holiday and education. They have hig
a lower price car though it is not that better in safety and convenience. Therefore, the consumers are willing to buy Tata's Nano car as the price is similar to that of motorcycle.
Secondly, a change in consumer recognition and an increasing of middle class in India have contributed in shifting a potential consumer to a real consumer. Consumption was considered as a sin in the past however, thi
middle class? (신흥 중산층을 위한 비즈니스 모델은 무엇이 있는가?)
- 답변 (다운로드 파일에 표기)
1단계 : 국제적인 브랜드 선호, 소유할 재력소유
2단계 : 국제브랜드 선호하나 비교적 적은 관심을 보인다.
3단계 : 지역 관습과, 습관 그리고 지역브랜드에 대한 높은 충
a meaning
(1) Project Background
A. Income distribution structure is worsening and Vulnerable stratum tend to enlarge
- The middle class is reduced and the poor enlarge.
- Enlarging the new under-privileged class such as international marriage home and refugees home
B. Increasing of Regional, School stratum differentiation and educational achievement stratum differentiation.
-d
a meaning
(1) Project Background
○ Worsening income distribution structure and Vulnerable stratum tend to enlarge
-Since the mid-1990s, income inequality is much worse, The middle class is reduced and the poor enlarge
- Enlarging the new under-privileged class such as International marriage home and refugees home
○ Increasing of Regional, School stratum differentiation and educ