2.System Analysis
위의 fact를 바탕으로 야후의 모습을 Product, Structure, Psychosocial, leadership &Managerial, Cultural 부분으로 나누어 분석해 보도록 한다.
(1)Product-technology
야후는 웹서비스를 기반으로 하고 있는 회사이다. 야후의 비즈니스 모델은 『디렉토리 서비스→검색 엔진→포탈 사이트→미디어 그룹』 이
product to customers. Thus, there two markets which is purchasing market that made deals between variety suppliers and few buyers of big marts, and sales market that made deals between few branches of big marts and numerous customers. Although these two markets coexistent each other, they have significantly different characteristics in market structure.
Initial difference is number of tr
structure of Boeing
Part 1. Production process of Boeing
Normally, If you want to buy a new airplane, First step is “Make an order” To develop new airplane, Boeing gathered customer opinions, and make an effort to make ideal new airplane. For example, Customer’s needs are “Flight longer than last model”, “Space for passenger is larger than last model” So Boeing make a new airpla
Structure
The organization of a travel company largely depends upon the size and type of business handle by it. Generally in small and medium scale travel agency/tour operators, one will find a simple organization structure be limited in terms of operations, size, division of labour.
S.I.T. shall be managed primarily by working owners/partners(volunteers). The company will engage only simple a
I. 글로벌 마케팅 조직화의 필요성
그 중에서도 글로벌 마케팅 조직화는 글로벌화의 진전과 시장 상황 변화에 따라 더욱 체계화된 전략과 그에 맞는 조직구조를 필요로 한다. 먼저 글로벌 기업의 조직화(structure)가 필요한 이유를 살펴보면 세 가지로 설명이 가능하다. 첫째는 구성원의 과업을 할당하