① Define what marketing and discuss it's core concepts.
✓ 마케팅의 정의
마케팅의 사전적인 의미는 생산자가 상품 또는 서비스를 소비자에게 유통시키는 데 관련된 모든 체계적 경영활동입니다. 미국 마케팅 학회(AMA)는 마케팅이란 ‘개인과 조직의 목적을 충족시키는 교환을 창조하기 위하여 아이디어, 재
The table above shows the means of the result we acquired from the attribute evaluation questions in the survey.
The attributes that we got the highest mean scores on out of all the three brands were:
1. 효과가 지속적이다
2. 피부자극이 적다
3. 흡수성이 좋다
4. 미백에 효과가 있다
5. 안티에이징에 효과가 있다
6. 트러블개선에 효과가 있다
▪ Company as entering a new stage of
rapid growth / large dividend
would be inappropriate.
▪ Importance of making a strong public
gesture showing that management
believed that Gainesboro had turned
the corner and was about to return to
the level of growth and profitability
seen in the 1980s and ‘90s
▪ Confounding question about the stock
1.직무순환 2. 직무확충: motivator의 정도를 크게 하기 위한 시도
“VERTICAL LOADING”
더 많은 자유와 재량권 부여&더 많은 업무 수행
“직무확충의 한계”
원인1: 모든 사람들이 확충된 직무에 의해 동기화?
원인2: vertical loading은 좁고 부정확한 직무 설계를 제시!
STEP 1. 예비진단
기업이 최고 경영진을 선택하고 기업의 자원을 어디에, 어떻게 배분할 것인가를 결정짓는 과정이 기업의 성패를 좌우하기 때문
기술적인 면에서의 혁신과 발전만으로는 기업의 경쟁력을 보장할 수 없음
경쟁상황의 변화, 기술환경의 변화 등에 대한 기업경영진의 대응과 방법에 지배구조가 영향
the baby.
After starting his family in the mid-1650s, Hooch started to focus on domestic scenes and family portraits. His work shows astute observation of the mundane details of everyday life.
Dutch women were praised at best for nursing infants. In this painting, mother seems as holly as Madonna and the act of nursing a baby at the breast itself is described as a holly behavior.
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
1) USP(Unique Selling Proposition) 전략
- 세로토닌 호르몬 분비 → 정신 건강에 이로움
- S다이얼(맞춤식 아치 조절 장치) 강조 → 경쟁제품과 차별화
2) Source
- 일반 직장인들과 전문가인 의학 박사
Source Attractiveness 효과 중 유사성 효과
- Targeting Market과 Source가 모두 직장인
Source Credibili
1.Contents related to policy or president Lee's performance
2. Most of contents are copies of News release or official documents
3. me2day accounts
1.Offer Information related to policy easily & friendly
2.Politics, Economics, Soical, Cultural Issues
3.Explanation about Policy
4.Objective view about a certain issue
5.Friendly contents with cartoon, image
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