의미론적 접근 : Market + ing
시장에서 발생하는 것을 기획하고 관리하는 것
미국마케팅협회(American Marketing Association)
“개인과 조직의 목적을 충족시키는 교환을 창조하기 위해서
상품, 서비스, 아이디어 등을 개념화하고, 가격을 결정하며,
촉진 및 유통을 계획하여 수행하는 전 과정”
코틀러
native countries as a best strategy for corporations doing international business; for that, ‘intercultural communication’ is indispensible.
II. Multinational Corporation
A multinational corporation (MNC) is a corporation that manages production or delivers services in more than one country. It can also be referred to as an international corporation. There are countless MNCs around the gl
native English speaking people as teachers in schools of South Korea. Kim Chang Ho states in an article that the best way to learn English is to learn from foreign English speaking teachers because the learners can be exposed to more English speaking situations and be more English friendly (39-40). This tendency was first introduced in the Universities then to private schools and is now spread ou
Learner Profile
- Nationality: Korea
- Age: 14 (1st graders)
- Proficiency level: Novice-high
- Number of students: 30 (15 boys, 15 girls)
3) Teacher: Non-native English-speaker
4) Language use in class: The teacher mainly speaks in English. In case of being asked for explanation, the teacher uses Korean.
5) Class: A regular English class
- Date: December 6th, 2011
- Hour: 45 mins.
Purpose
→To investigate and understand the present and actual condition of English classroom led by native English-teacher in Korean public schools
→To find the reasons why the English class led by native English-teachers is ineffective for many students and present solutions to these problems
Invitation of Native English-Teachers
To concentrate English learning in speaking & list
Language transfer
( =L1 interference, linguistic interference, cross meaning)
speakers or writers applying knowledge from
their native language to a second language.
1) Positive transfer (facilitation)
When the relevant unit or structure of
both languages is the same, linguistic interference can result in correct language production.
e.g.) Korean - Japanese
2) Negati
1. 영어는 지역적으로 다르다. [English is differ from region by region]
“The English language," a phrase you may have frequently heard, gives the impression that English is a uniform system of communication used by all native speakers. Nothing could be further from the truth. The English spoken in the British Isles is recognizably different from that spoken in North America. With
society pattern, whereas the United States follows an individualistic one.
(5) Permanence: The majority of Korean students that go to America plan to stay there for long time, or even permanently.
A recent Korean census reported that seven out of ten students that go abroad to the United States prefer to stay, and not return back to Korea. As an alternative, the students plan to remain in the
After this lesson, students will be able to:
Understand the directions to get to desired destination
Make sentences using new expressions and vocabularies
Pronounce the passage clearly
1. T uses the target language from the very beginning.
The native language should not be used in the classroom.
2. Two maps were compared
in order to show how the people of the target culture live.
American Polymer Standards의 회사에서는 아주 다양한 고분자의 표준시료를 취급하고 있다 (http://www.ampolymer.com/catalog%20pgs/products&services.htm) 분자량 측정 외국회사각 제조사마다 각 분자량대별로 다양한 제품 (단품 혹은 kit)이 있다. EasyCal이나 EasyVial (Polymer Lab Inc)과 같은 편리한 표준시료도 있어서 2~3번의 inject