The Internal Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
the order. Especially, they are a lot of interest in their children's education, financial technology. And use the proportion of weeks were 70% it seemed higher. Finally, 50 to 60 single retirees, primary called families and friends. they are a lot of interest in health and economic problems, and the weekly proportion to the level of 60% appeared.
1.4 Developing Segment Marketing
Above as c
2. Company description
i. General facts
Zappos was founded in 1999 by Nick Swinmurn, who was shopping for a pair of athletic shoes, but wasn't able to find the right size or color in stores. When he decided to search online for the shoes, he noticed there was no major online retailer specializing in shoes. He then decided to start one and founded Zappos. Zappos has since then developed into
2. Company description
i. General facts
Zappos was founded in 1999 by Nick Swinmurn, who was shopping for a pair of athletic shoes, but wasn't able to find the right size or color in stores. When he decided to search online for the shoes, he noticed there was no major online retailer specializing in shoes. He then decided to start one and founded Zappos. Zappos has since then developed into
Ⅰ. Context of teaching
This lesson plan is designed for the following context of teaching.
✓ STUDENT : There are 20 students in the class. The students are 15 years old, and the eighth grade. Their native language is Korean. They are not used to communicating with each other in English. Most ofthem enjoy watching TV commercial firms, and have an active and energetic character. Be
consumers
--> Expected more than 60 million in 2009
Internet Cafe
Currently 350,000 internet
cafés all over the China and
still increasing
NHN -
Hangame
26 million subscribers and 250,000 concurrent users
Provider offers some 200 kinds of internet games
Focusing on games, communities, VOD and avatars
Attracted 1.1 million concurrent users across Asia
▶Case Questions
1. What are the roots of 3M’s culture of entrepreneurship and innovation? What were the key tenets of this culture as they emerged over time?
3M을 대표할 수 있는 단어를 하나 고르라면 혁신을 고를 수 있을 것이다. 3M이 세계적인 대기업으로 성장할 수 있었던 요인에는 지속적인 혁신에 있다. 3M의 직원들은 근무시간의 1
Q1) Do the Big Five music recording companies have market power? If so, where does this power come from? Was this market power starting to erode prior to the arrival of Napster?
가격 설정 능력을 Market Power의 핵심으로 정의한다면, 5개의 대형음악레이블들은 분명Market Power를 가진다. 가격 설정 능력이란 ‘목표이익가격결정법’보다는 ‘원가
of Insight
-통찰을 가지게 함으로써 emotional disturbance를 알게 하는 것이 반드시 필요한 부분은
아니다
-Insight viewed as insufficient for change, but it is seen as potentially harmful,
leading to self-blame(자기비난) and immobilization(고정화)
-하지만 통찰력을 갖는 것은 중요 원리이다
① we choose to upset ourselves
② we acquired ou