1. EBAY's growth process
- development by O-media ,engineer
- according as transaction frequency of auction web rises entirely website development beginning
-From venture capital law money support receiving for on-line auction business in 1997
-In marketing field excellent Mek Hwiteumeon CEO
recruitment
4 factor of ebay success
Fore EBAY
Brand
Safety
market segmenta
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
DAEWOO & GE
established by Kim Woo Joong in 1967 and by Thomas Edison in 1878
achieved great growth in a short period of time
different management environments
taking different paths since after the 1990’s.
Two factors of rapid growth
M&A diversified by performing M&A with existing companies instead of establishing new companies.
⇒ quickly allowed a strong l
1. Local Brand
2. Salad Bar with Healthy and Fresh Dietary
3. Aggressive Enlargement Strategy
1.Dramatical Growth in Family Restaurant Market
2.5 work days in a week(more consumption)
3.Increase in Female Work Forces
4.Well-Being Culture
Demographical segmentation
- without distinction of age or sex ,
- over middle-class family
*Psychological segmentation
- people
Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
1. Investment objective
As a Stock investment trust primarily invest in domestic stocks benefited from emerging market such as China, focusing on emerging growth effectiveness by constructing a portfolio and goal to make an excess returns compared with market.
2. Investment Strategy, Investment Policy and Revenue structure
1) Investment Strategy and Risk manageme
1) Passive marketing strategy
-> No TV commercial (except perfume)
2) Wanted to find out the unusual marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Competitive system
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and bran
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a
growth decreased recently (for more detail, eBay met first decrease in their sales last year. See exhibits 1). As technology is evolving, different types of competitions emerged – not only based on Internet platform, but also via cell phone or other devices. The competitive substitutes are transforming with technical innovation. This might be a huge threat to eBay once they become true riva
strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics c