brandimage is very conservative but they are well known for their product attributes of safety. Therefore, Volvo is preferred by customers who are relatively old, or who are looking for very safe, strong cars. Thus, customers who are considering of buying a BMW or an Audi would not necessarily consider a Volvo as an alternative.
2) Mercedes Benz: Mercedes Benz is one of the leading automobile
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brandimage value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
(3) Expected Problems
We expect some problems of Levi’s marketing strategy. First, we think that the brand positioning of Levi’s is unclear. We heard that Levi’s take cost leadership in the US, while in comparison their price is accepted as expensive in Korea. It is our guess that Levi’s price may not be suitable with their image. Some people thing that Levi’s image is somewhat old. Th
Image of luxury and high –end for target customers
5. Good market reaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the potential customers
3. LG- Second brandimage behind Samsung
(Opportunities) (Threats)
1. Fast growing market for premium product- Prada phone.
2. New trend for convergence technology – customers need for th
4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brandimage and ambiguous positioning of company now. It is needed to establish concrete concepts and images of the company and brand. We suggest marketing strategies to cover the current weak points up in below. From these suggestions, Prospecs would be a close friend of one’s whole life not only functional sports brand.
1. Brand history & story
Burn Intense?
-Coca-Cola company 에서 출시한 에너지 드링크
-세계 84개국에서 판매되고 있으며 특히 유럽의 젊은층 들에게 인기있다.
-번인텐스는 유럽지역에서 메이저급 에너지 드링크 중 하나인 "Burn"을 가지고 한국 실정에 맞춰 발매한 제품
‘강렬하게 타오르는 내 안의 에너지’= ‘
Brand history & story
(1) 에너지 드링크란?
잘못마시면 불면증, 신경불안증세가 일어날 수 있다.
그러나 각성효과 덕분에 불티나게 팔리고 있다.
시험공부 때문에 지친 대학생,
취업준비생,
과로에 지친 직장인,
밤늦게 까지 노는 젊은층들에게
힘을 주는 것이다.
→ 특히 번인텐스를 레드
1. Brand History & Story
- 에너지 드링크란 ?
우선 사전에는 ‘에너지 음료(Energy drink, -飮料)는 육체 피로시의 영양 보급 등을 목적으로 판매되고 있는 음료이다. 과량 복용하면 암·심장병·순환계 질환을 유발하기도한다.’ 라고 적혀 있다. 에너지 드링크 하면 얼마 전까지만 해도 박카스, 비타500이 떠
brandimage matches that of 청정원. Thus, in the customers’ point of view it could be recognized as competing brand.
All the competing brands mentioned above focus on each product-line advertising, whereas 청정원 focuses on delivering its brand messages to its customers. Launched in 2007, “Healthy proposal(건강한 프로포즈) campaign was quite different from the existing advertis
브랜드는 단순히 기업이나 제품을 나타내는 특정한 표시나 호칭을 의미할 뿐만 아니라 일정한 가치를 갖는 브랜드 자산(brand equity)을 형성하게 된다. 브랜드 자산의 개념은 브랜드가 토지나 건물과 같이 가치를 지니고 있으며, 기업자산의 일부분이라는 발상에서 출발한 것이다. 일반적으로 브랜드 자