I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
product aimed for all the people around the world, so we can expected to have 'economy of scale'. Whatever how big the money we put for develop this new technology, we can compensate for that money by many people use our product inevitably.
2) operational
Our product, PIC chip doesn't demand any additional operational technique by customer. Just make it fixed under the skin, that's it. Th
distillation process
두 개의 distillation column과 한 개의 decanter로 구성되어있다. 두 column의 specification은 다음과 같다. 각각의 product는 bottom으로 나온다.
Number
of
stages
Condenser
Bottom rate
[kg/hr]
feed stage
Reflux ratio
[Mass]
Product
D2[Radfrac]
80
None
29222
1
-
Ethanol
D3[Radfrac]
60
Total
1288.55553
30
0.3
Water
Presenting in 120 countries around the world
Core business - fashion apparel : strong Italian character
Casual - United Colors of Benetton,
Glamour oriented - Sisley,
Leisurewear brand – Playlife
300 designers from all over the world
Engaged in researching new materials
Creating new lines for different targets
from children, men and woment
Company’s Background
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and manufactures consumer electronics and software products. The company's best-known hardware products include Macintosh computers, iPod portable media players, and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite o
2.1.3 Marketing Trends
The market trend says that customers prefer to have more technical products that will make their life more comfortable. The Smartphone patron today is more requiring new design that will make a product different from others.
Compatibility: The compatibility of product is now preferred because customer can do their work with the different types of windows versions.
product
Effective advertising : ‘Think different’ campaign, ‘Get a mac’ etc…
Macworld Expo : Draw a large gathering of media representatives and spectators
Apple store(Offline) : Giving customer chance of experiencing Apple
User-friendly interface(not engineer’s product)
Simple& fascinating design(Jonathan Ive)
Innovative technology(Some products failed because they we
minimalism, bright, simple, practical, rational and reasonable principle of design
“The IKEA vision is to create a better everyday life for the many people.
We make this possible by offering a wide range of well-designed,
Functional home furnishing products at prices so low that as
many people as possible
will be able to afford them”
pad design
4 direction keys & analog joy stick
Through Competitor's Marketing.
Gallaxy S
Segmentation consumer group
Provide attractive strategy for each part of consumer
Gallaxy S2
Advertizement famous single ‘IU’
Apple
Emphasizing product function, design
Suitable strategy
for segmental consumer group
Advertise provide sony’s strength
Design)와 PDM(Product Data Management)의 활용
(시간과 비용의 막대한 절감과 각 생산 공정에서 발생하는 오차를 최소화하여 시너지 효과
극대화와 경쟁력 향상 도모)
▹ 로열티 구축을 위한 이벤트 창출
- 여행과 관련된 고품들의 세계적인 전시회 개최
- “ 루이 비통(Louis Vuitton)-아메리카 컵