Unique productdesign
5. Strong brand awareness for 10-20
6. Competitive size against competitors
7. Characterful Storytelling-based marketing
1.Relatively expensive price than
competitors
2. Flat and watery taste
3. Somewhat higher calories
4. Lower customer affinity than high
awareness
5.Not popular to general public
6. Inconvenience for portability as its size
1) 디자인의 개념
디자인은 내.외장에 필요한 기능을 주면서 그 기능상의 특징을 형태와 색채로 표현하는 작업이다.
자동차 디자인시스템은 이제 전 세계의 고객을 대상으로 해야하는 국제화와 정기적으로 계열화된 차종전계계획으로 조직과 규모가 크게 확대되고 있다. 자동차는 ProductDesign의 전
① Design
미니멀리즘(minimalism)은 예술적인 기교를 최소화하고 단순․간결함을 추구하는 경향(Less is More)을 말한다.
아이팟, I-Phone, 아이패드는 미니멀리즘의 대표적 제품으로 I-Phone은 버튼을 없애고 대신 화면을 건드려 작동하는 ‘터치스크린’ 방식으로 미니멀리즘을 극대화했다.
이러한 애플
1. Compare and contrast Toyota’s manufacturing system with a conventional mass-production system. What are the advantages of Toyota’s system?
Difference American Automobile Company Toyota
생산방식 소품종 대량생산 다품종 소량생산
재고관리 대규모재고 재고최소화 (Just-in Time)
하청업체와 관계 시장경쟁원리 강조 지속적이고 장기적인 관
product categories, including air conditioners. We are one of the leading producers of CDMA handsets, DVD players, and flat panel displays. LG products have received some of the world's most prestigious electronics and design awards. LG Electronics is truly a global organization, with overseas production and sales offices on every continent. With R&D at its core, LG's top priority in 2007 is to
Result: Nearly eliminated surprises during development.
Modular Design
Modular products can be manufacturer in “pieces and parts” from a variety of manufacturers.
▶Reduces the risk of supplier dependency.
▶Increases customer choice in terms of options.
▶Creates opportunity for niche competiters.
Customer information is used in planning:
Product - design of goods and ser
production and sales which provides goods with low-prices. (Hong & Lee, 2007)
However, according to this paper, the most significant problem of Dongdaemoon fashion market is in the aspects of production, design, distribution and export. First of all, there is the increase in ageing of employees and no young skilled people. Also, Dongdaemoon market is losing its competitive because of the lower c
Corporate Design의 목표는 기업 정체성(Corporate Identity)을 확립하고 올바른 방향의 전략적 기업이미지를 만드는 것이다. Corporate Design을 구성하는 요소로는 시각 커뮤니케이션 디자인(Visual Communication Design), 제품시스템 디자인(Product System Design), 공간디자인(Space Design), 사이버스페이스 디자인(Cyberspace Design)
production units in 12 countries. Swedwood has evolved to become an IKEA supplier with advanced production facilities of its own, and along the way it has afforded IKEA a means of further streamlining their integrated design, production and distribution system.
Each Swedwood factory is process oriented, using modern techniques to concentrate on one production process, one base raw material and a
Make or Buy Decision
MAKE
Lowering costs
Facilitating specialized investments
Protecting proprietary product technology
Improving Scheduling
BUY
Strategic flexibility
Lower costs
offsets
The Strategic role evolves over time
Labor-intensive products
The design and the final assembly of products
Upward migration
in the strategic role
Improvement
in the capabiliti