① 기대감(expectancy)
개인행동이 자기 자신에게 가져올 결과에 대한 기대감으로써, 이것은 수치로 표현할 때 행동과 결과 간에 전혀 관계가 없는 0의 상태로부터 시작하여 행동과 결과간의 관계가 확실한 1의 사이에 존재한다.
② 유의성(valence)
개인이 원하는 결과에 대한 강도로서 개인의 욕구를
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title of the “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c
Image Game
1) Definition of Whole Language Approach
"A whole-language approach represents a philosophy about reading rather than anyone instructional method. According to this philosophy, language is a natural phenomenon and literacy is promoted through natural, purposeful language function. It has as its foundation current knowledge about language development as a constructive, meaning-o
formats, specific collections and archives, lima catalog, mansfield catalog, ATI catalog and network catalog.
(Picture 6) search result of Ohio State University library
However, unlike Postech library which offers web-bridge at each search result data, Ohio State university library has only one "integrate search menu" on the right side of their website to link other databases. Especi
Ⅰ. 서론
요즘 쓰이고 있는 전자출판의 개념을 정리하면서 `e-book` 또는 이 말을 번역한 `전자책`은 `전자출판물`을 일컫는 애칭에 지나지 않는데 매우 혼란스럽게 쓰이고 있음을 지적한 바 있다. 곧, 전자출판에는 CD-ROM 따위 패키지 형과 온라인 형[네트워크 형이라고도 함]이 있는데, 이 두 가지를 아
¶ 파국적/재난적 해석 (catastrophic misinterpretation)
- 침투적 사고에 대한 파국적 해석으로 인해, 개인에게 심각한 의미(meaning)와 중요성(importance)을 지닌 위협 자극의 범위가 확장되고, 침투적 사고는 더욱 빈번하게 의식으로 침투하게 되며, 결과적으로 생각을 통제하는 것이 매우 어려워짐.
- 침투적 사고
2. System
1. SCM(Supply Chain Management) Innovation
Hyundai Motor Company has pushed ahead an innovation over SCM sector from early 2000. The company built VAATZ system to promote smooth communication with subcontractor. It also started the APS(Advanced Planning & Scheduling) project of Sales and Production Planning Section, which was a toehold for SCM. Enterprise Process Innovation(PI) was be
LifeStyle Questionnaire
♣ Questions about “Activity”……
1. Are you joining any school clubs?
ⓐ YES ⓑ NO
1-1. If so, what kind of club are you joining?
ⓐ education
ⓑ music
ⓒsports
ⓓ religion
ⓔetc
2. Do you like shopping?
ⓐ YES ⓑ NO
2-2. what kind of shopping do you enjoy?
ⓐ Fashion and personality
ⓑ Latest fashion
ⓒ Utility
ⓓ Impulse Buying
image is the most important factor when they shop.
After gathering the results from the survey, we chose three people from our target sector and conducted an in-dept interview. The interview was held in cafeteria, between Nov. 25 and 26 at 3 O'clock in the afternoon. There were five core questions and follow-up questions asked, mostly to find out the brand personality but also tried to ident