Q1. Discuss the pros / cons of whether Citibank should launch the card product in Asia.
According to our research, here are the opportunities and threats we have identified.
Opportunities Threats
• Can acquire customers through new innovative channels. No need for bricks-and-mortar branches
• Overcome limitations imposed on the number of branches allowed
• Capitalize on
Research & Results
First, to ensure importance of ‘Smart phone for kids’ to children, our group surveyed to parent with elementary school children. May 20, we go out Gwanghwamun Station and asked for survey to parents who hung out with their children. As a result, 98 samples were collected. The survey results are as follows
○1 Children’s mobile phone use status (Question 1)
: More t
Hierarchical pyramid structure
The judge's independent and creative role can be disregarded
Closed organization
Cut off from the public
Ideal
Open and rational organization
Horizontal organization which is fair and equal position for all judge
Organization based on expertise and knowledge
Decentralized decision and empowerment
The recruitment methods of the judicial sys
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1. Introduction
CHA Seung Kun and SUN Jia Xin
The project of this group is about changing consumption pattern of South Koreans which is shown in decreasing gold demand in South Korea. The price of gold has been rising all around the world because the demand for gold has risen around the world. However, compared to other countries, gold demand has been decreasing in South Korea.
In order t
distinct-and equally ineffective-camps. The first, and by far the most common, is to do nothing: anticipate no needs at all; make no plans for addressing them( rendering the term "talent management" meaningless). This reactive ap-preach relies overwhelmingly on outside hiring and has fal-tered now that the surplus of management talent has eroded. the second, common only among large, older co,pani
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
Defining Public Relations
-PR is a management tool for leaders in business, government
and other institutions to establish beneficial relationships with other institutions and groups.
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A management tool to establish beneficial relationships
4 steps to accomplish its goals
① Identify existing relationships
② Evaluate the relationships
③ Design policies to im
BoP (Bottom of the Pyramid)
The group which is the largest, but poorest group
2.5 billion people living by less than $2.50 per day
Base of Pyramid
Unable to purchase daily necessities
South Asia and Central-South Africa
Bath BoP Market : Central-South AFRICA
Central-South Africa
Poor water supply, unable to use washing tools
Village and towns on the high reaches
Washing bod
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print