3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented mind
• Speed : serve customers vigorously and swiftly
• Cleanliness : keep the shop always bright and neat
• Community : serve the community
1. Environmental Analysis of the Premium Ice cream Market
Economic Environment
● Expand of the Premium Ice cream Market, premium ice cream companies have continued expand sales channels. Premium ice cream entrenched position as favorite food for four seasons
● Purchasing Power - Floating population of the region located the stores
● Exchange rate
Recent U.S. financial crisis a
Company Introduce
Cold Stone + Creamery
“Cold Stone” brand name for a cold granite stone, “Creamery” is a dairy producing diary products with fresh milk.
→Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone”
Ice cream = Creation!
Cold Stone’s Ice Cream is “Creation”
Rich, fresh flavor of ice cream and the customer-cho
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
What is “Well-being”?
Specific emphasis on healthy life of
themselves and their families
Overall impact on food, clothing and shelter
Value and health-conscious rational consumption
Advancing the process of consumer culture
Healthy body and sound mind lifestyle to pursue a happy life
“Food You Can Trust”
Hippocrates says, Medicines do
BANGBANG is the first jean company of Korea, and it was the renovation brand that changed the recognition of people about 'Korean Jean'. In 1970, Korean technique was bad and they don't have enough 청. So Korean people didn't believe the Korean jean company. They liked oversea brands.
In 1980, all Korean school started to wear the free dress except uniform(교복자율화), and jean market b
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
the advent of Starbuck, concept of coffee shop spreads quickly and broadly. People become going coffee shops or buy take-out coffee at the coffee shop.
Business Model Canvas Analysis
Key partners
- Coffee bean farmer: Coffee bean is Starbucks’ main raw material. Coffee bean farmer offers it to Starbucks.
- Mart, convenience store: Starbucks sales their products via retailer, wholesaler.
Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
The North Face Korea: The Crisis and the Thereafter
Introduction
After he received the notification from FTC, Sung Ki Hak, the CEO of Goldwin Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences of the social issues related to the violence in schools and from