problem – Analysisof Rob parson’s personality
Personality isthetotal way in which an individual reacts and interacts with others. We can analyze Rob parson’s personality according to co-worker’s evaluations. (We can refer to p9~p13) Let’s apply his personality tothe Big five model. In this case, we can see that there are differences when Rob Parson treats his customers and hi
the graph, due tothe economy recession, this year January employment person decreased 103,000 compare with previous years same month. And last year December employment decreased 12,000. This means that job decreasement speed much more quickly. Also the recession of macroscopic economy is actualized, the future employment circumstance is much harder. A bigger problemis that employment is late th
is now developing new health drink made by Gorosoe fluid. We are targeting a 20~40 age years old customers for this product. And also we are worried about Gorosoe is not famous for public especially young people, so we will make a strategy to advertise this product well-known.
Ⅱ. Situation Analysis
A. The Internal Environment
Review ofcurrent marketing strategy and performance
Goro
the consistent success in luxury goods, the luxury good market of Korea has grown to exceed Asia and be ranked among top luxury good consumption country in the world.
2. What is Brand for in Premium Market?
In the mass market, price and quality arethe most important factors. However, in the luxury goods market, consumers are not as sensitive to price and do not feel much difference in qu
the coming months due to weakening purchasing power triggered by the sluggish job market, falling equity prices and rising inflationary pressure. For consumption to recover faster, we will need to see more aggressive tax rate cuts on personal income and capital gains, as well as stabilization ofthe property market
2) Where isthecurrent fashion industry going?
① Slowdown in fashion in
of GE
→ 1878, beginning at the Edison light bulb company
→ 1900, enterprise attachment research institute establishment by American first
→Super enormity enterprise growth of American 5th in the 1970s
→ 1981, do young John Frances Welch Jr of 45 years old to C.E.O. flight
→ 2001.11. Jeffrey R. Immelt takes office andis guiding GE until present
3) GE's management
France. There are 29 countries to enter, 43,600persons at this firm, and 12,000 stores in the whole world.
II. Main international site selection factors of Carrefour
In order to understand accurately about Carrefour, we have to know its main international site selection strategy. One ofthe important factors helping Carrefour’s international expansion is countries’ economic evolution.
and various services via the world wide web and telephone travel agents. The company serves customers in the United States, Canada, the United Kingdom, France, Germany, Austria, Italy, the Netherlands, Norway, Australia and Spain. It is not currently providing services to Korea.
2) History
1995, Founded as a division of Microsoft
1996, Debut on Web
1999, Expandto Canada, UK, and Ge
and China.
After HJC expansion in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expand in European market. Now they are also expanded in China market. Theproblem in China market is Chinese duplicate produ
of job disciplines and employs thousands of people worldwide.
2) sales
The two largest markets for computer and video games arethe United States and Japan. Other significant markets include Australia, the United Kingdom, Spain, Germany, South Korea, Mexico, France and Italy. Both India and China are considered emerging markets in the video game industry and sales are expected to rise si