Who
result great sales outcome
8 ~12% of the total employees
Advantages
Entitle pacesetter
a business card written pacesetter
33% discounts each year
A binder and label pin of power suit
Nordstrom doesn’t employ external manager.
Only internal staffs understand
Nordstrom’s culture.
“We are not a book company”“We are not a music company”“We are not a video company”“We are not an auctions company”“We are a customer company
BN.com Amazon.com
Partnership
program Affiliate Network Associate Program
Partner Affiliated Relationship with major portal site(Yahoo, Lycos..) Maintain Associated Relationship with major site (AOL, MS..)
Main
issue - 1997.3.
3. Human resources management about Nordstrom
A. The reward system in Nordstrom
1) The people those who works over 1000 hours in year will be give benefit allotment. The amount of money will be decided following three contents. The three things are total amount as fixing by director, length of service and the income of staff.
2) Sailing commission
: The commission is various each department,
CRM 1)고객의 구매성향, 패턴변화 분석을 통한 One-on-One 마케팅 시행
2)이탈고객, 매출감소 고객의 재유입 프로그램이 활성화
InCircle
1)NM카드 사용실적 3,000점 이상 고객 자동 입회(1년 누적포인트)
2)매출상위 고객 150,000명 참여
3)회원에 대한 Reward는 3등급, 18분류로 세분화
4)동사 고객 로열티 프로그램
One-Click
고객이 물건을 살 때마다 주소 등의 정보를 새로 입력할 필요가 없게 해주는 기술
Associates Program
Site A 아마존의 제휴 프로그램에 가입
A에 아마존으로 연결되는 링크, 배너 올림
이를 통해 들어온 사용자가 아마존에서 상품을 구입하면 A의 운영자가 수수료 받음.
1:1 Marketing
BookMatcher
공동
service can be.
• Product-in-Place: PPL
Dramas and movies filming in common with the cooperation has been a lot of places to get a reputation. Winter Sonata starring Bae Yong Joon in the millions of Japanese tourists, attracted by the island. Being aired in recent dramas, such as coffee shops or department stores to improve the brand image and take advantage of aggressive advertising is i
services are always directed toward excellence. We are the best team workers. Nordstrom is a company always worried about the professional development of its employees. It provides proper training for facing actual and future challenges.”
“Management consistently trains employees. Classes are held often attended by not only new hires but by old employees. The company gives you a sense of
이러한 행동은 일반 아동들에게서도 흔히 볼 수 있는 행동이지만, 행동이 지나치게 충동적으로 일어나거나 자주 발생하면 문제로 여겨져야 한다. 이러한 행동들은 일반적인 방법의 교육이나 훈육을 통해서는 변화시키기가 어렵다는 특성을 지닌다. 또한 이러한 행동들은 주위 환경으로부터 부정적인
service.
e. better brand’s fame
For the second question: same with the answer of first one.
For the third question: a. application satisfy male.
b. design satisfy female.
c. male pay more attention to brand’s name.
d. better service can get more satisfaction with female.
e. lower cost satisfy